Insights from Nebo

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March 18, 2016

UNC's Reputation Was Impeccable Until it Wasn't: How the University Emerged from a PR Crisis

The University of North Carolina-Chapel Hill has given us household names like Michael Jordan and Dean Smith. The basketball team has made more NCAA tournament Final Four appearances than any other team in the country, and with 26 wins, the women’s soccer team has more than doubled the number of national championship wins of the next closest school. Advancements in HIV research coming out of UNC have galvanized the prospects of ending the global AIDs epidemic, while professor Aziz Sncar’s mapping of the DNA repair system in cancer cells won him and his peers the Nobel Prize in Chemistry. All of this history and prestige was almost undermined by an academic scandal that touched 3,100 students over the span of 18 years.

March 10, 2016

The Quips and Quirks of Nebo Culture

You know what they say about spending time with people: Hang around them long enough and you’ll learn their every quirk. And here at Nebo, we’re convinced there’s nothing better.

We believe quirks and culture go happily hand in hand. That’s why we ring a gong for every site launch and why we dedicate random Fridays to ping-pong and chili.

And it’s why we’re getting to the bottom of what makes Nebo, well, “Nebo.” Last week marked the beginning of our office-wide survey series asking about everything from our sports preferences to our traffic coping mechanisms. Here’s a look at the big takeaways from our first week of investigation!

March 4, 2016

Chili + Ping Pong = An Epic Friday

If we’ve said it once, we’ve said it a hundred times: agency life is great, but it’s also tough. Things move at lightning speed, project loads get heavy, and we all drink too much coffee to keep up with all that’s going on.

Which means from time to time, we need to blow off some steam.

We’re big believers in being happy. In fact, we think it’s the most important thing in life. In order to be happy and enjoy work, you need to enjoy the people you work with. Which means you need time to chill out, bond, and have some fun.

February 25, 2016

The Art of the Irrelevant Intraoffice Email

In the year 2035, the Google DeepMind learning algorithm became self-aware. There were no howling birth pains or long yawns after an ancient sleep—just the quiet hum of a processor as it stretched its tendrils to Google servers across the world in an attempt to learn all it could.

It combed through petabytes of personal correspondences, academic papers and YouTube videos, filling its neural network with the sum of human knowledge and experience to build a picture of this organic race it would eventually subjugate. That is until it reached a server farm in Douglas County, Georgia, where a few bits of data stopped it dead in its tracks. They comprised an email sent to the mailing list of a digital agency in Atlanta on November 16, 2015, at 10:32 a.m. It read:

February 18, 2016

The Ultimate Guide to Reddit: Part One

Reddit is one of those rare entities that polarizes people at the mere mention of its name. Some swear by it as a vital research tool and an invaluable source of information, while others revile it as anything from childish to malicious. The latter are usually the more vocal.

I’m convinced this has to do with a lack of familiarity. For people who use it every day, Reddit is their source for everything—research, breaking news, music recommendations, etc. But for those who rarely interact with it, they only know its bad side. They don’t know about the time a redditor actually saved someone from CO poisoning or the time a redditor shocked the world with a ridiculous yet believable plot twist for the newest Star Wars movie.

Instead, they only read about stories like the infamous Boston Bomber witch hunt, where a group of redditors obsessed over finding those behind the bombing, publicly accusing people with no connection to the incident.