Insights from Nebo

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June 12, 2014

How Moz Analytics Fits into Your Existing Toolset

The long awaited Moz Analytics came out of beta late last year to initially mixed reviews. While most users agree that it looks great, the question is does it really provide substantive data and insights? This Moz Analytics review will answer just that.

The platform syncs with Google Analytics and pulls data on your site’s inbound channels to provide different insights than what we’re accustomed to from Google Analytics. Moz touts the tool as providing, “beautiful data visualizations over time with custom reporting, competitive insights to help with research, and actionable recommendations to improve your performance.”

Obviously Moz Analytics isn’t a replacement analytical tool, as it relies heavily on Google Analytics, but where it can fit into your existing analytics arsenal?

June 10, 2014

Rabushka's Rules: Twitter Etiquette

I was recently on Ragan’s PR Daily reading an article about disruption in PR. I agreed with a lot of what the author had to say, a CEO of a start-up PR firm in Atlanta, and I felt compelled to tell somebody about it. So, where was the first place I went? Twitter, of course. Not only did I think the piece represented my beliefs about the industry, but I also wanted to put it out there for others to read in the hopes it might inspire them, too.

June 4, 2014

On Ugly A/V Scripts & Why Presentation Always Matters

Sometimes, writers will send us two-column A/V scripts as writing samples. If you’ve never seen one of these… they are hideous. They’re impossibly clunky and, honestly, they’re a chore to read.

Somehow, your eyes are forced to scan vertically and horizontally at the same time while skipping over thick, black lines that separate sound effects from visual cues. And, somehow, you’re supposed to digest the story during all of this and become emotionally engaged.

No doubt, an A/V script is an important tool for production. But it’s not a good medium for telling a story.

May 27, 2014

A Ballerina's Approach to Paid Media

There’s something about ballet that is so evocative for me. Whether dancing, teaching, or simply watching, my love for ballet is visceral. I hear the opening bars of The Sleeping Beauty’s Rose Adagio or the iconic leitmotif of Giselle, and the music envelopes me, radiating through my fingertips and moving me like little else does. Whether this love was learned or entirely innate, I know that ballet has been a passion of mine from my penchant for walking on my tiptoes in infancy on through my days performing as the Sugar Plum Fairy.

My career shift from such a physical art form may seem like quite the leap (pun intended). I moved from a world ruled by movement, music, and performance to one laden with spreadsheets and heavily ruled by the Google gods. My transition to life as a PPCer was a smooth one, however, as many of the trends and practices inherent in the Paid Media world align with those of ballet. 

May 20, 2014

Why the Equal Pay Debate Misses the Point

Senator Elizabeth Warren recently published a piece in which she argued for the importance of equal pay. She began by saying, “I honestly can’t believe that we’re still arguing over equal pay in 2014.”

But are we really arguing about it? It seems like most people of sound mind are for equal pay, though they may disagree on how best to legislate it.

And that’s the problem. This inequality runs deep in our culture – deeper than just a male-biased culture that refuses to pay women fairly -- and the issue has proven difficult to enforce. Warren has placed a great deal of optimism in the Paycheck Fairness Act, which would make salary practices more transparent and force companies to prove that pay discrepancies are due to performance or merit and not sex.

Maybe the Act will pass and make a difference. Maybe it won’t. But there is a bigger point that many are missing:

Equal pay won’t be the most pressing issue facing women in the workplace in the coming years.