Insights from Nebo

Last summer, I found myself at a Fall Out Boy concert. My inner middle school self was really excited. The older me was a little hesitant.

Back in the day, I loved FOB. In fact, I’ll unabashedly admit that I still do. I have both new albums and thoroughly enjoy them. But the band was an instrumental part of my youth (pun intended). They helped me through teen angst. They understood me… much to my parent’s dismay. Their music was the soundtrack to my life — my life back then. After their brief stint of popularity, they took a hiatus. And once they were back, I just wasn’t sure it would be the same.

Because of the ever-changing dynamic of the SEO industry, it's crucial for SEO practitioners to stay up to date on algorithm changes, adapt to new best practices and evolve our strategies in response. Here’s a recap of some of the most recent major SEO happenings as we transition from spring to summer.

Business is simple. Buy low, sell high. Find a market opportunity and serve a need. Create the right processes, hire the right people, and utilize the best technology. Boom. You’re off and running. Work hard to keep your competitive advantages. Stay ahead of the competition. Hire the right agency. Retain the best employees. Listen to the right consultants. Stay true to your mission statement. Perform a SWOT. Listen to more consultants. Revise your business plan. Evolve your brand and mission. Continue to stay ahead of the competition. Try to not get swallowed up by the next disruption. Read business books. Hire your competitor’s employees. Buy a smaller, but more agile competitor. Think about selling. Layoffs? Restructure. Hold the fort. Listen to your attorneys. Listen to your finance people. Strategize.

It’s not simple.

We’re incredibly proud to announce that we’ve been honored with the Best Blog award by Ragan’s PR Daily!

It’s an amazing validation of our team’s hard work over the years.

See, when readers come to our blog, they just see a ton of great content (that's the hope, at least). But there’s a lot going on behind the scenes before we ever hit publish.

I recently received a thank you note that rubbed me the wrong way. It was from a job candidate I’d interviewed for a position at Nebo. The note could have been a nice gesture; however, I received it three weeks after the interview (and about three weeks after we made the no-go call). To make matters worse, the problems were plenty. There were spelling errors, it was sloppy and it reeked of desperation. The thank you note cemented my decision that this person was not right for our agency. But more than seal the deal on the decision, the card upset me personally because it felt so cheap and lazy.

Yet, I have to give credit when it’s due. At least the candidate wrote something.