Insights from Nebo

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October 15, 2015

Beyond Keywords and Google: Build a User-Centered Strategy

There’s a barrier standing between you and your customers. We’ll call it a door. No matter how relevant your brand, you’re not going to reach those customers unless you get through the door.

You can bang on it, you can yell at it, but you’re only getting through with the help of a few tools—we’ll call it three keys (to open the door) and a crowbar (to bust that mother open). Different keys work on different locks. This door is pretty locked down, so you’ll need to use all of the tools in conjunction to be successful. If you’re still following the metaphor, please continue.

October 9, 2015

Why I Buy Crap

Bamboo threaded pillow with Peruvian feathers and Persian stitching gives you the perfect night’s sleep. One click, sold. Wait, I already have a pillow!

I buy shit. And I mean the kind of shit you open, take out of the box, skim the directions, and then throw in the closet to dustify. I shop like a cat chases a string. I pursue, but as soon as I have it, I lose interest and move on.

October 1, 2015

Nebo Speaks at SuperNova South

SuperNova South, the Southeast's largest and longest running tech conference, takes over Atlanta next week. We're proud to have five people from the Nebo team leading some great sessions. Check out who's speaking and use promo code NEBOSNS to receive a discount on your event badge. Hurry—tickets are going fast!

September 30, 2015

French Avant-Garde, SEO and the Creative Freedom of Character Limits

We live in a world of character limits. 25. 140. 60. 165.  The Internet demands you pare things down. Even where the Internet hasn’t put a limit on you, your audience probably has (e.g. if your Instagram captions are routinely broken into paragraphs, I hate you). Especially in digital marketing, we understand that attention spans are fleeting and we have to get our point across neatly.

September 22, 2015

White Zin Killed Rosé: An Unfortunate Case Study of Mistaken Identity

Let’s talk wine.

This isn’t a red versus white debate (we’d be here all day), but something more in the middle. Precisely in the middle, actually.

Rosé.