Insights from Nebo

In the age of murder hornets, COVID-19 and nailbiting elections, it’s hard to resist the compulsive urge to refresh your newsfeed. If you, like so many, are stuck in a doomscrolling spiral, take heart. There is hope for you yet -- and that hope lies in babies, puppies and kittens. 

The team at Nebo has scoured the internet in search of the cutest content on the planet. So take a break from your scrolling and feast your eyes upon playful piglets, crazy kittens, a wiener dog in a raincoat and more.

What’s more hair-raising than election season, murder hornets and accidentally un-muting your mic on Zoom? Halloween at Nebo, of course. 

In times like these, the spooky celebrations must go on. Every year, we at Nebo take this haunted holiday way too seriously, and this year was no different. Our team kept the spirit of Neboween alive (or should we say undead?) with a virtual monster mash of pumpkin carving, scavenger hunting, creepy costumes and bloodcurdling good times. 

Check out how we celebrated the scariest day of the scariest year ever.

This year, the world changed forever--including the world of advertising and marketing. Brands and agencies are being held responsible in ways we never have before. Consumers are demanding that we uphold the interests of the greater good. It started with COVID-19. Then, the killing of George Floyd and the Black Lives Movement raised awareness of how systemic racism impacts our world, and called for us all to play a role in society beyond commerce. 

How have marketers and brands risen to the call? Execs and inclusion and diversity managers from Twitter, Starbucks, Facebook, Brookdale Senior Living, Nebo and Hawkeye Agency gathered this week to answer that question. In a webinar hosted by American Marketing Association Atlanta, Atlanta Interactive Marketing Association and Nebo, these experts discussed the ways in which brands are becoming a force for good, from reimagined hiring processes to tying corporate pay to diversity initiatives. 

Going Beyond Brand Awareness with CTV

In the ever-distracting world of electronics, it can feel impossible to capture users’ attention. Often, we’re competing against multiple screens and outside influences, which makes capturing a user's attention with CTV and getting them interested in a brand they might not have heard of before that much more difficult. 

But the outlook isn’t all bad for brand awareness marketing. In fact, we have more opportunities than ever to reach the people who would benefit from our services and products. With the right audience insights, data collection, keen storytelling and cross-screen targeting, we can turn the tables on our distracted culture and use it to our advantage.

Brace yourselves. More changes to Instagram are coming, and this time, it’s going to bring some major updates that might take a while to get used to. We’re talking about all the Instagram shopping features that are slowly being released to the masses.

During the last year, Facebook has made drastic changes to its Ads Manager’s targeting options for advertisers, particularly for those serving ads in the housing, employment and credit industries (HEC). 

These changes are the result of settlement agreements with leading civil rights organizations, who brought multiple lawsuits against the social media platform regarding discrimination. Originally announced in March of 2019, the platform stated that these changes were being made in an effort to do more to protect against discrimination in these three specific indistries. 

Today, we’re breaking down everything you need to know about HEC ad regulations and how they could affect your Facebook campaigns.