When you say SEO (Search Engine Optimization) to most folks, they have one thought: Google. And while they wouldn’t exactly be wrong since that is where most of us focus on optimizing, today I want to blow your mind. Or at the very least, expand your thinking beyond just optimizing for Google.
So let’s get started.
Even though Google has the most expansive reach, there is a significant opportunity to add more sources to the mix to increase website traffic and your value as an SEO.
People like to joke that the only real constant in life is change, but change has an interesting way of affecting people that often results in resistance. This resistance usually comes from a fear of disruptions to established patterns, jobs or power. At the time of any technological advancement, there are always skeptics who adamantly say they’ll never accept change because of concerns over health, freedom and security.
But these days, it’s hard to imagine life without the technological innovations we once feared. It’s also difficult to understand how society was so afraid of the “scandalous” advances that now seem normal and, arguably, indispensable. It begs the question: what technology do we fear today that may become the norm tomorrow? And will our tech-induced anxiety stand in the way of our advancement?
When the band the Eagles broke up in 1980, co-lead singer Don Henley famously sneered that the band would play together again “when Hell freezes over.”
Well, for many years if you mentioned email marketing to anyone at Nebo you’d most likely be met with a response like, "Email marketing is the digital equivalent of junk mail. We don't do email marketing."
Taking a step back for a second, most everyone can agree that email marketing is an incredibly effective and useful tool. But with this, I’d also bet that most everyone can also agree that a whole lot of email marketing does in fact, well, suck. Just like junk mail.
While we felt this way for all the same reasons most folks do — spam, unsolicited blasts, lists we never signed up for, etc. — our issue actually went a level deeper.
Let’s talk about Chip. You know Chip.
Chip plays golf. He knows everyone. He backslaps. Tells funny jokes. He’s an “account man.” He can pick up the phone when needed and say something like, “Don’t worry — I’ll call Jim and smooth things out.”
Chip also cold calls. He adds you to email newsletters you never signed up for. He always wants you to buy more. He always wants to talk about his company’s new products. He doesn't truly understand how the sausage is made. He’s not thinking about your business challenges or solving your problems. He's trying to solve his problems — he has a quota to hit.
But, he mixes in just enough small talk and likability to stay in your orbit. Even if you don’t trust him. Even if you don’t really like him.
Chip is all hat and no cattle, as they like to say in Texas.
Todd is not Chip. Todd has no hat. Well, maybe a goofy baseball cap, but not a cowboy hat. He’s all cattle. At least from an agency perspective.