Insights from Nebo

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October 24, 2019

iOS 13’s New Privacy Features Mean Big Changes for iPhone Users and Marketers

Apple iOS 13 was released in September, and with it came a slew of new privacy features. In an era of increasing digital privacy concerns, this is great news for Apple customers. However, these changes are making major waves for digital businesses that are trying to connect with and understand their audiences.

Marketers especially will feel the effects of Sign in with Apple, enhanced location privacy settings and default tracking changes in Safari. These are likely to impact not only the collection of first-party data by businesses, but third-party user tracking for digital advertising purposes.

We’re here with a rundown of all the new privacy features Apple has to offer and how each one will affect consumers, businesses and marketers.

October 16, 2019

The New Age of Email

Email marketing is often misunderstood. When people ask me what I do and I tell them I’m an email marketing specialist, the first (and most frequent) response I get is “Oh, so you send all those spam emails? I hate you.” Or “Oh, so you just send emails all day? That’s easy. I wish that’s all I had to do.”

This is annoying for a number of reasons, but mostly because it seems that no one really appreciates (or understands) the effort that goes into making a good email.

We live in a time of rapid growth and innovation. Take AI for example, which has completely changed the way we approach everything from social listening to media buying. New tech is transforming everything digital.

Can that be said for email as well?

October 15, 2019

Labor of Love: Designing for Atlanta Pride

This past Sunday we marched in the 2019 Atlanta Pride Parade, complete with our very own, lovingly made parade float. Naturally, as soon as I found out about this very special project, I was ON it, mocking up designs, thinking of theme concepts, choosing materials and, of course, thinking about the perfect playlist.

Today, I’m so happy to use my love of design to participate in Pride. But it wasn’t always this way.

October 10, 2019

Workplace Wellness in the Age of Transparency

Every year, World Mental Health Day is the one day that people break the silence about their triumphs and struggles with mental health. But why is it that there’s only one day per year that we feel comfortable having an open dialogue about mental health? On other days, we hide behind stigma and stay silent, as if our well-being is a taboo subject that should never be mentioned.

We here at Nebo believe talking about mental health should be anything but taboo in the workplace. We believe that so much so that we are implementing a Wellness Committee.

October 3, 2019

Why Search Data Shouldn’t Stop with Your Marketing Team

Data-driven decision making is a hot topic these days with company after company boasting about their "data-driven strategy" value differentiator. A quick Google search inundates you with analytics and big data companies preaching their methodology and approach to creating data-first systems and processes. But what these guides often don't mention is the importance of wading through the dozens, and sometimes hundreds, of data sources available to companies to put together meaningful action items.

Existing customer data will always be a great source of insights for informing your business decisions. However, there's a resource that your marketing team regularly uses that can, and should, be added into the mix when making those decisions: keyword data.