From the technical support department:
We’ve simplified the GTM Optimizely X integration with Google Analytics. Check out this container file on Github for the deets.
“And, I pray thee now, tell me, for which of my bad parts did thou first fall in love with me?”
– William Shakespeare, Much Ado About Nothing, Act VI, Scene II
“If I said I was madly in love with you you'd know I was lying.”
― Margaret Mitchell, Gone with the Wind
It has never been said that marketers love industry regulations, but this love-hate relationship with GDPR just keeps on giving. In spades.
The Global Data Protection Regulation is a law ratified by the European Commission in April, 2016 that is designed to protect European citizens from the evils of online profiling by allowing the public to control what data organizations can collect and use. Yet the regulations were written to extend beyond the European Union borders. No matter where European citizens should find themselves, either physically or virtually, GDPR protects them.
We love the fact that GDPR carries hefty fines for transgressors, because
It was a normal Friday. Rachel Thompson was driving home after a fairly intense week. Despite being exhausted from work and deep in thought, she was being an attentive driver.
Boom. A dog shot out in front of her car, and thanks to some fast reflexes and good driving skills, she narrowly avoided hitting it.
Now most people driving through a rough area of downtown Atlanta would simply be happy that they didn’t hit the puppy and keep going.
But Rachel is not most people.
Great news, fellow millennials! After a decade of being called lazy, impatient, entitled idiots, there’s a new scapegoat in town: Gen Z.
Which also means there’s a new target for marketers. Thank God.
No generation has been more reviled and beloved than ours. Marketers looooved us. To be fair, with nearly 80 million of us, they sort of had to.
They studied our real estate habits, analyzed our Instagram photos and desperately tweeted the word “bae” at us. (If you forgot about that, sorry to remind you.)
Social media marketing is broken. It’s broken for several reasons. Some we can control. Many we can’t. The main challenge marketers have in creating a long-term, coherent social media marketing program is that the social landscape is chaos personified.
There are many drivers for this (and we explore those below), but chaos represents both opportunities and challenges. The first step is understanding why there is chaos. The next is understanding what we can control. The final step is creating a strategy to help navigate and thrive in the ever-changing social realm.
However, let’s start with some of the main reasons the social sphere is in disarray.