Insights from Nebo

If you had asked me to predict the big conversations in 2020 advertising on December 31st, 2019, I would have parroted the IAS Digital Media Industry Pulse Report and noted that “privacy and data security will be the major focus of 2020.” This incredibly cold technical point of view is a great example of how advertisers could have been too single-minded and completely missed the mark this year.

At the end of every year at Nebo, we wrap things up with a recap of our top blog posts. But this year’s recap is, as they say, “a little different.” This year’s rewind shows us more than just a list of our top posts — it’s a snapshot of 2020.

In just twelve months, we’ve seen both incredible progress and unthinkable loss. We’ve experienced kindness, uncertainty and Netflix on levels we never knew existed. As the old saying goes, it was the best of times, it was the really really worst of times. And we documented it all on the Nebo blog.

From peanut butter sandwiches to historic cultural moments to tips for staying close to coworkers when we’re far apart, check out our top posts of the year. Then, put 2020 where it belongs: in the past.

As if 2020 hasn’t been crazy enough, everyone living in the SEO world has had the added pleasure of adapting to even more changes and updates from Google. Some of these have made our lives easier and helped us adapt to the rapid changes in the Search landscape, and some… not so much (looking at you, December core update). Below we recap some of the recent changes Google has rolled out to bring 2020 to a close.

I used to be a real jerk. I know that now because I’m not anymore, but true story. I totally would have hated working with me back then. I was pessimistic, cynical, and a few other things that creatives stereotypically get a bad rap for. 

Anyone who knows Nebo, knows our culture is everyone’s #1 favorite thing about our company. Or maybe it’s just my favorite thing because I’m on the culture team and volunteer for every single event ever (think: Neboween, Pi Day, Chili Cookoffs, etc.), and I’m biased. Either way, our culture is important to us, and going remote way back in March 2020 (102398029384 days ago, not that I’m counting) seriously threw a wrench in our togetherness plans. 

Enter: Slack. 

It’s been an eventful, stressful and divisive couple of weeks year, and all we can say is - we really wish we could buy the world a Coke right now. But since we can’t do that, we’re doing the next best thing: rewatching all of our favorite feel-good ad campaigns and sharing them with you.

Here to restore your faith in humanity are twenty heartwarming ads featuring puppies and horses, unexpected organ donors and a Coke machine designed to spread joy. These ads are a reminder of the power of advertising to make us laugh, cry, and most importantly, to bring us together.