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Articles written by
Chelsie Rivera
Senior Copywriter
November 23, 2021

Plant-Based Holiday Roasts, Ranked and Roasted

How can you tell if someone is vegan? 

Don’t worry — they’ll tell you. 

Alternative punchline: invite them to Thanksgiving. If the only dish they touch is canned cranberry sauce, you’ll know. Unless you’ve got a plant-based turkey on hand, that is — and these days, you actually might. 

In the last few years, meat-free food has undergone a major rebrand. Vegan is dead — and if you ask me, good riddance. In its place is a shiny new rebrand: Plant-Based. Ushered in by the tastebud-defying likes of Beyond Meat and Impossible Burger, meat-free options are not only bountiful these days, but actually palatable. Like, so fucking good, even my meat-loving aunt digs in.  

October 29, 2021

Here’s How We’re Celebrating Our Favorite Haunted Holiday: Neboween

What goes bump in the hours between nine to five? Neboween, of course.

The name might sound funny, but don’t let that fool you. Neboween is the spookiest day of the year here at the office, complete with zombie babies, fairweather fans and the most frightening thing of all: Nickelback playing on loop. 

From our costume contest to our scary scavenger hunt, check out how we’re celebrating Neboween from our haunted home offices.

October 13, 2021

Pride Never Stops: Celebrate ATL Pride Virtually with #FreeToBe

Free To Be

For many in Atlanta, Pride means celebration — think rainbow confetti, marching for equality and, of course, partying the house down. But the last two years have reminded us that Pride is so much more than a parade. Last year, we took Pride season into perspective with the injustices that have disproportionately affected queer communities of color for decades.

And this year, Atlanta Pride is being held virtually once again due to COVID-19. So instead of building a float, the Nebo team created Free To Be, a digital Pride experience that not only celebrates our freedom to be ourselves, it also shines the spotlight on organizations doing good for the LGBTQIA+ community.

September 24, 2021

Why RuPaul Charles Is the Queen of Advertising

Anyone who watches RuPaul’s Drag Race knows that RuPaul Charles is more than a drag queen — he’s the Queen of Advertising. 

Every episode of RuPaul’s Drag Race is essentially 90 minutes of advertisements dressed up in ostrich feathers, from perfect product placements to schticky self-promotion. And yet, no one is changing the channel. In fact, the show’s 13th season just swept the Emmy Awards with a whopping six wins and a total of 24 trophies over the years. 

Somehow, Ru and his girls have taken advertising from ad nauseum to sickening success. What’s the show’s secret? Here’s the tea on what makes RuPaul’s Drag Race a marketing masterpiece.

March 24, 2021

How to Make Writer’s Block Your New Best Frenemy

In every writer’s career, there’s a project that makes you want to take an axe to the wall — and I mean every writer. Just ask Stephen King, who once called The Shining “a little story about writer’s block.” Relatable content.

No matter how accomplished you are, writer’s block is a natural part of the creative process. And what’s more, it’s not all bad. With the right mindset, writer’s block can be an opportunity, a chance to pause, seek inspiration, face your fears, adjust your writing setup, and rethink your project.

Whether you’re writing headlines, a blog post, or a novel, these tips from the Nebo’s copywriters will help you turn your next bout with writer’s block into a creative opportunity to get pen to paper — before you turn into Jack Torrance.  

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