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November 13, 2012

The Real Winner of the 2012 Election: Analytics

First, let me start by saying this isn’t a Left versus Right post. It’s not pro-Obama or pro-Romney. This isn’t about who’s right or wrong. This isn’t about policy or political philosophy.

This post is about the clear winner of the 2012 Election, and that winner is Analytics (by a landslide). Let me be clear—the winner is Analytics, not data, because there is a huge difference.

Analytics at its simplest is “the science of analysis” (Wikipedia). Merriam-Webster defines it as the method of logical analysis. Both campaigns had data. All of the pollsters had data.

However, what carried the day was Analytics—not just Analytics, but Good Analytics. My definition of Good Analytics is analyzing data to draw meaningful and actionable insights. This is where the 2012 Election was won and lost.

November 9, 2012

What Defines a Hero

Michael Jordan once scored 63 points in a double overtime playoff game against a 1986 Boston Celtics team that started Larry Bird and three other Hall of Famers, and for that he was considered a hero. Without a doubt, Jordan and all the other greats exhibit qualities that we associate with heroes: superhuman physical abilities, a Quaker-like work ethic, an unquenchable thirst for victory.

For many, this is the definition of a hero. It’s the reason kids have posters of athletes in their room and the reason Dwight Howard puts on a Superman cape at dunk contests. However, these are not the qualities that made Superman a hero, they made him a fictional superhero.

This Veterans Day, let’s contemplate the things that make a person an actual hero and redefine the term.

November 7, 2012

The Problem with Homepage Takeovers

In the world of digital marketing, there is a never ending struggle to find ways to best engage your audience. Some work hard to find solutions that focus on user needs and intent. Others throw money and quick creative at the problem. The latter is how you end up with homepage takeovers. They provide marketers with a way not to captivate their audience, but literally capture it. Marketers get the attention they crave, and online websites, who can net upwards of $500k for a takeover, get the advertising revenue they need.

Everyone benefits but the user.

October 31, 2012

Scariest Halloween Ads

Who doesn't like a good fright every once in a while? A scare that let's us know we're alive, helps us laugh at ourselves, enjoy life... and even understand why life is worth living! In the spirit of Halloween, here are some of the scariest ads we've ever seen, whose marketing genius haunt our dreams and buying behaviors. Check out our top picks and tells us about some of your frightening favorites.

October 29, 2012

Ad Club Celebrates Oktoberfest

(Photo credit:

The Atlanta Ad Club recently celebrated Oktoberfest by sharing some of the most infamous beer commercials from around the world. Below are some of the most notable ads from the event. Tell us which ones you love, and share with us some of your personal fave beer commercials over the years.

October 23, 2012

Google Analytics Premium vs. SiteCatalyst: Now and in the Future

It seems there aren't many complicated tasks that can't be boiled down to pushing a button or reading a pie chart, these days. Automatic transmissions make shifting gears effortless. Point and shoot cameras eliminate the need for interchangeable lenses and aperture adjustments. And, in the web metric analysis world, Google Analytics makes evaluating site traffic easier and more intuitive than it's ever been. But what about those of us that want full manual control? What about those of us who know what we're doing and don't want to be constrained by ease-of-use features? Where do we turn when we want maximum performance, not just a pretty interface?

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