In the past, I've blogged about the value of task cohesion. For those of you that missed the original post, military studies have shown that task cohesion is the most important factor in determining whether or not a difficult mission gets completed regardless of the circumstances.
Life at any agency can be tough. Clients expect amazing work and it's our job to meet those expectations. This results in heavy responsibilities – and pressure. Turnover is high in our industry (30% per year according to one study) and burnout is a common problem. However, those who not only survive, but also thrive in agency life can hold their heads high as they are truly among the elite marketers in the world.
Everyone loves to talk about strategy. Unfortunately, the term has been overused and is now so broad and all-encompassing that it's mostly meaningless.
Twenty years ago it would have sounded crazy. Imagine a traditional ad agency telling a client, “We only want you to pay for this ad when it actually brings a customer into your store.” Yet, with the advent of Internet advertising and the tracking abilities that have come with it, pricing models have evolved to allow advertisers to be more efficient. We can now pay per impression, click, or even action. So how did this get started? What could be next? Below are some interesting facts you may not have known about PPC advertising.
Drawing nuggets of truth from shrouded mystery has been one of the most passionate pursuits of the human race since ancient times. In the Hebrew book of Proverbs it’s written: “It is the glory of God to conceal a matter, but the glory of kings is to search a matter out.”
As marketers, it’s easy to fall into the cynicism that we are the prophets of consumerism (oh no!), and overlook the opportunity we have to search out truth and bring meaning to the relationship between brands and people.