Insights from Nebo

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January 12, 2012

The Hidden Costs of Outsourcing Development

Companies today are faced with two choices when deciding how to handle application development. You can outsource and save money, or you can keep development in-house and build competency.

January 10, 2012

How To Get The Best Work From An Agency

(Photo via PDXdj)

While we always hope for the best, sometimes agency-client relationships become like angry drivers encountering each other on the road. We’ve all done it. We judge other drivers - verbally, under our breath, or even with unique hand gestures. From afar, it’s obvious what other drivers should be doing and it pisses us off when they cut us off or drive too slow. However, we become impatient jerks in the process. Maybe the other driver is late for an appointment. Maybe they just got fired. Maybe they have to go to the bathroom. Whatever it is, they are driving that way for a reason.

January 5, 2012

Real Artists Ship. Great Ones Collaborate Along The Way.

While Steve Jobs’s death brought out the expected outpouring of grief, reflection, and inspirational quotes, adding to the pile of effusion is not a goal of mine. Yet, as I randomly watched various YouTube clips of his speaking engagements during my holiday break, the following video struck me as unusually insightful.

January 3, 2012

12 Resolutions For 2012

In 2011, Nebo experienced continued growth as a company, not only on the outside but also on the inside. We hired many new people, and we’re lucky to work with some of the best people in interactive marketing. Together, we all strive to push ourselves to greater heights. Our self-discipline, which begins with how we approach our work, minute by minute, hour by hour, eventually leads to the outward success we see in the awards we win, the growth we achieve, and the stunning results we help our clients gain from their efforts.

We expect 2012 to be no less amazing. Here are some of the resolutions our team is making to help guide us to greater success in the New Year. Some are business-related. Some are personal. All play a part in helping us continue to grow as a company. Whatever the New Year brings, whether it's another Google update, a new social network, or a new trend in marketing, we're prepared to face it with our best foot forward.

January 1, 2012

A Time for Optimism

Over the last few years we have responded to the difficulties and challenges that face our world by becoming pessimistic. We've shrouded ourselves in an armor of cynicism and taken a negative outlook on everything from politics (it's broken!) to the economy (it's bad!).

There's a truth in pessimism, but it comes at a cost to our humanity.