One of the most common questions we get asked is, “How did Nebo get its start?” Even though that’s a good question, maybe a better question is, “Why did we start Nebo?”
In the past, I've blogged about the value of task cohesion. For those of you that missed the original post, military studies have shown that task cohesion is the most important factor in determining whether or not a difficult mission gets completed regardless of the circumstances.
Life at any agency can be tough. Clients expect amazing work and it's our job to meet those expectations. This results in heavy responsibilities – and pressure. Turnover is high in our industry (30% per year according to one study) and burnout is a common problem. However, those who not only survive, but also thrive in agency life can hold their heads high as they are truly among the elite marketers in the world.
Everyone loves to talk about strategy. Unfortunately, the term has been overused and is now so broad and all-encompassing that it's mostly meaningless.
Twenty years ago it would have sounded crazy. Imagine a traditional ad agency telling a client, “We only want you to pay for this ad when it actually brings a customer into your store.” Yet, with the advent of Internet advertising and the tracking abilities that have come with it, pricing models have evolved to allow advertisers to be more efficient. We can now pay per impression, click, or even action. So how did this get started? What could be next? Below are some interesting facts you may not have known about PPC advertising.