Insights from Nebo

By 1991, Earvin “Magic” Johnson accomplished what most NBA players couldn’t fathom. Unfortunately, his legacy was in danger of being overshadowed by three letters: HIV. During the press conference where he announced his retirement, and what many saw as his death sentence, Magic made a comment that might have seemed like humor in the face of tragedy, “I plan to go on living a long time and bugging you like I always have.”

We love our business development team, and just like the glimpses we’ve given you into the PPC, SEO and Developer Minds, we wanted to have some fun and dive into the inner workings of the biz dev mind:

Keith Schroeder sat in his car, contemplating his integrity, his happiness, his life as a hotel chef. At a time when business was most profitable, he had been forced to make cuts. Not usually one to talk to himself, Schroeder nevertheless relented out loud, “I have to find a way to take the high road.” At that very moment, his radio, like a Greek chorus mocking the one melodramatic moment he had ever allowed himself, began to play “High Road” by Broken Bells; and in that moment, High Road Craft Ice Cream & Sorbet was conceived.

Atlanta, notorious throughout the United States for its traffic congestion, is part of a 10-county economic development region that last week ruthlessly shot down T-SPLOST, a 1% sales tax that would go toward a slew of transportation enhancements.

Throughout the suburbs, where distrust of Atlanta's use of tax-payer money is the strongest, residents were utterly unpersuaded that tax dollars weren't going down the drain.

We love our developers, and just like the glimpse we gave into the PPC mind, we wanted to give everyone a glimpse into how developers view their surroundings.