We love our PPC team, and just like our last post that gave you a glimpse into the SEO mind, we wanted to similarly take you inside the minds of the "pants to their suit jacket" - PPC specialists.
While we love our SEO specialists, and they really don’t think like this (at least we hope they don’t), we wanted to have some fun and help non-SEO people understand the SEO mind.
In celebration of 4th of July, we wanted to recognize the most significant digital milestones in American history. We asked our team what they thought were the greatest inventions in technology over the course of our country’s history. Here’s what made the cut - happy birthday, America!
We all know digital marketing is an exciting, fast-moving, and extremely results-oriented industry. Generally, it has less bias and discrimination than many other industries. However, despite the progressive nature of digital marketing, disparities remain.
Having the word “sales” in your business development process inherently makes the process broken. Sales practices today are largely contrived, disingenuous, phony, and inauthentic. Sales means you’re selling someone something. Manipulating. Coercing. Not respecting.
The core shift that’s needed may rattle seasoned sales professionals, but it starts with the golden rule of business development – Never Sell.