Insights from Nebo

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August 15, 2012

Taking the High Road, One Scoop at a Time

Keith Schroeder sat in his car, contemplating his integrity, his happiness, his life as a hotel chef. At a time when business was most profitable, he had been forced to make cuts. Not usually one to talk to himself, Schroeder nevertheless relented out loud, “I have to find a way to take the high road.” At that very moment, his radio, like a Greek chorus mocking the one melodramatic moment he had ever allowed himself, began to play “High Road” by Broken Bells; and in that moment, High Road Craft Ice Cream & Sorbet was conceived.

August 9, 2012

Why T-SPLOST Failed: A Marketing Blunder

Atlanta, notorious throughout the United States for its traffic congestion, is part of a 10-county economic development region that last week ruthlessly shot down T-SPLOST, a 1% sales tax that would go toward a slew of transportation enhancements.

Throughout the suburbs, where distrust of Atlanta's use of tax-payer money is the strongest, residents were utterly unpersuaded that tax dollars weren't going down the drain.

August 7, 2012

Inside the Web Developer Mind

We love our developers, and just like the glimpse we gave into the PPC mind, we wanted to give everyone a glimpse into how developers view their surroundings.

August 3, 2012

How French Fries Became the Default Side Item

Walk into any American fast food restaurant, look at the Sides menu, and you’ll see it:

French fries. Right at the top of the list. Every time.

A burger and fries is the most uniquely American pairing this side of hot dogs at the ball park, but the reign of French fries as the side item of choice extends way beyond just burgers. Sandwiches, fried chicken and pizza all seem to taste a little better when paired with a basket of golden fried potato wedges. The question is, how did this become the norm? How did French fries become the default side item for, well, everything?

July 25, 2012

10 SEO Words to Ban Forever

SEO has evolved quite a bit over the past decade, but its evolution over the past two years has been especially frenetic and dramatic.  Luckily for us, we were never a digital agency that relied solely on template tactics or cookie-cutter strategies.  Our SEO team has always focused on increasing visibility across the digital ecosystem, enhancing brand recognition, and creating and optimizing content for the audience rather than the search engines.