The Year of Culture: Our Most Shared Blogs of 2013
One of the great things about working in marketing is that we have an opportunity to talk about a wide variety of topics. Even better, we get to tell it like it is. We can weigh in on controversial subjects. We can be funny. We can be serious. We can take a stand against things that don’t make sense or things that are fundamentally wrong. And we can do these things without compromising our brand because our brand promise is to always tell the raw truth.
With that said, here are the topics from the past year that inspired the most discussion on our blog. These are the topics that really resonated with people. For us, compiling this list not only paints a picture of the year 2013, it gives us a chance to learn from the topics that best engaged so we can make our blog even better in 2014.
The Official 2013 Christmas Drinking Game
It’s time to bust out the Yule lager and get Tannenbombed as we celebrate our favorite time of the year. Though everyone loves Christmas, it’s not without its annoyances.
For every “O Holy Night,” there’s a “Funky, Funky Xmas” by New Kids on the Block. For every beloved Christmas special on TV, there’s a two-and-a-half-minute parade of jewelry commercials. For every warm holiday get-together, there’s an uncle who’s just a little too handsy.
It’s for these reasons that we present the Christmas Drinking Game. Take it with you to your family Christmas and feel that smooth, cold-filtered Christmas spirit spread through your body. Merry Christmas and Happy Holidays from all your friends at Nebo!
Social Media Reddiquette: A Marketer's Guide to the Front Page of the Web
Reddit is not only one of the Internet’s largest social networks (90.9 million unique visitors, generating 5.08 billion pageviews in one month), it is also the indisputable tastemaker of the Internet.
Think of the last meme, funny picture, or crazy video you saw in your Facebook feed. It probably was originally found on reddit. From Gangnam Style to basically most of Buzzfeed’s site, reddit lives up to its self-styled nickname of “The Frontpage of The Internet.”
Reddit is where you go for 15 minutes of Internet fame. But it’s also a place to go to find other people interested in some of the most niche topics imaginable.
There are 6,416 active communities (“subreddits”) that range from the massive like /r/videos, dedicated to finding interesting videos to /r/dogswearinghats, dedicated to...people who like to look at hats on dogs.
If you add up tons of traffic + viral capability + targeted audiences, you’d imagine that reddit was a marketer’s paradise. But in reality, it’s often a place for unwitting marketers to go and get embarrassed and called out on /r/hailcorporate (just ask Woody Harrelson’s PR agency). Reddit has a unique culture, and part of the culture is a very wary (some say irreconcilable) relationship with marketers.
UX IRL: The Problem with the Modern Recipe
For many of us at Nebo, it can be hard to leave our work at work. Intuitively, we apply the same human-centered approach we use for our clients to our everyday experiences. Realizing that it is futile to fight it, we’ve decided to embrace it. We’ve decided to look at everyday things and figure out ways that the user experience can be improved. This is a look at the user experience in real life, or as people online might put it, UX IRL.
Our first subject: recipes.
Love is a word that gets thrown around a lot and sometimes loses its meaning. I love my job. I love my car. I love my phone. I love my new "insert material item here". It's so easy to get wrapped up in on our day-to-day lives and careers and our material possessions. Sometimes we need to be reminded about what's truly important.
When it comes to our jobs, we don't work so hard, or care so much, or obsess over deadlines and deliverables to simply be a labor output. To simply get the job done.
We do it because we have people in our lives that we'd do anything for. We want to make their lives better. We want to make our parents proud. We want to build a foundation for our kids' future. We want our dogs and cats to have amazing lives. We do it so the world is a better place - even if we can only see the impact with our immediate loved ones.
The Power of Empathy Driven Innovation
We were recently asked by a potential client to describe Nebo’s approach to innovation. Our answer should sound pretty familiar to anyone familiar with our brand:
We believe in putting the user first. Of course, part of our job is to stay on the cutting edge of trends and technology, but we’ll always be more interested in solving problems and making the world a better place. If pushing the envelope or breaking new ground helps us create a better user experience, we’re all for it, but innovation in and of itself shouldn’t be a goal.
With that said, we spend a lot of time examining some of the world’s biggest brands. We’ve talked about Coke and Tesla and New Belgium and extracted lessons from the decisions they’ve made, both good and bad. But when it comes to innovating in the name of better serving users, it’s important to understand that you don’t need a massive budget. Your brand may not have the R&D funding of Apple or Microsoft, but that doesn’t mean you can’t come up with simple, effective ways to better your business.
On a recent trip to my vet, I realized how the small, locally-owned practice was the perfect example of how user-first thinking can make a big difference.