Insights from Nebo

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September 18, 2012

What Dogs Can Teach Us About Brand

Our office is full of dog lovers (that's my pup, Bailey, above). We love to bring them to work and show off all the tricks they know, but what we often don’t realize while we’re busy teaching them is that they have plenty of lessons to teach us, too. It’s no surprise that dogs can make you a better person, but can they make you a better marketer?

Let’s take a look at 5 things you can learn about brand by studying our four legged friends.

September 12, 2012

Brands We Admire: New Belgium

Fort Collins, Colorado. Pull into a meticulously landscaped parking lot lined with custom cruiser bicycles. Behold a pointy, log-cabin style structure past the walkway. Step inside and stand at the foot of a giant, metallic slide connecting first and second floors. Out the back door, dig your toes into the sand of a recreational volleyball court and think…

… what is this place?

September 7, 2012

What Cats Can Teach Us About Conversion

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I love cats (maybe not as much as this girl).

They're independent, smart, and clean -  and a source of endless hours of internet entertainment. But cats are also the worst. They whine for food that they don’t even eat, tear through the house like they're being chased by an ax murderer at 4am, and bring home piles of dead woodland creatures because they think we suck at hunting.

September 4, 2012

The 8 Key Characteristics of Craftsmanship

At over 85 years old, Jiro Ono is the oldest chef to ever be awarded a three star Michelin rating. His sushi restaurant — which is in a subway station — is also quite atypical compared to the rest of the world's culinary elite. But as anyone who has seen the recent documentary Jiro Dreams of Sushi can tell you, it's no surprise that Jiro is widely recognized as the world's best sushi chef. He has devoted more time to sushi than many of us have been on the planet.

August 31, 2012

10 Things You Didn't Know about Labor Day

Labor Day became a federal holiday in 1894 and has been celebrated on the first Monday of September every year since. Today, we mostly recognize it as a day off of work and a time for beer, barbeques and football.