How Self-Driving Cars Are Shaping the Future of Advertising
Retailers will have to do a bit more than giving away free puppies to get consumers to get off of their couches and into brick-and-mortar spaces.
Source: The Victoria Advocate (1957)
So you might be wondering, “Why is a marketing agency telling me about autonomous vehicles?”
Well, first of all, this stuff is cool. But secondly, we believe it’s our job.
Why? Because thinking outside the box is how we catch opportunities and anticipate crucial shifts. So we stay up to date with the world around us — not just the marketing and web design space.
Not to mention, we have skin in the game. So do our clients, and really any organization you could think of. Because the revolution in the way we travel goes far beyond getting from point A to point B — it will permeate the way we all live.
So we did some digging.
In our first paper, we covered the basics of technology and AVs (if you haven’t seen it, give it a read and meet us back here). Our second installment is all about what an autonomous world means for the future of retail and advertising.
How will goods get from point A to point me?
When AVs further streamline the delivery of goods and services, what reasons will consumers have to visit a physical retail space?
What will retailers do to develop and evolve new consumer touchpoints when the traditional retail experience is turned on its head?
As cars become increasingly integrated into the digital world, how will organizations ethically leverage this new opportunity for data collection to enhance the consumer experience?
All of these questions and more are explored in this second installment of the Future of Transportation trend papers.
Stay tuned for part three, where we’ll be getting spooky with speculation about the dark side of autonomous vehicles.