Insights from Nebo

When NeboWeb first started, we never went through a proper branding process. Client work came first and we never gave the brand identity the attention it deserved.

Our original logo was created on a whim after I traded a few emails with a designer named Walter Stevenson. He’d found a typeface for the “n” & “w” that I liked, and that mockup became our logo for the next 7 years.  It was a great logo, but we felt like it was time for a change. The word “web” felt dated, and the old brand identity didn’t feel like us anymore.

So in 2010, we decided to rebrand.

Hiroshi Yamauchi, an ambitious and arrogant young man, was named the head of his family’s playing card business when no other successor was available. Wanting to grow his family’s empire, he decided to pay a visit to the biggest player in the card game. After seeing their tiny office in Cincinnati, Ohio, however, he realized just how small the game really was. Out of this realization, the company we know as Nintendo, was born.

Once upon a time, when the Internet was young, people like Al Gore called it the Information Superhighway. The nickname was in reference to the massive amounts of information we would have access to, being linked to other people, places, things and ideas from all around the world. According to Eli Pariser, however, that theory is becoming just as antiquated as it’s former pseudonym.

Proms, popularity contests, and Friday night football. These are some of the elements that helped define our identities at a special place called high school. The glory days for some and a time best forgotten for others, it is here that we learned valuable lessons about who we are and our place in society.

Last September, Google introduced its Instant Search application. By providing "instant" results, users would save about 2-5 seconds per search, with a global user estimate of about 11 hours saved per second.

Word of mouth has and always will beat any other form of advertising, especially in today's ambiguous climate.  According to Eating the Big Fish by Adam Morgan, as people’s faith in authority continues to deteriorate, they are turning more and more to family, friends, and strangers for the latest and greatest innovations. From product reviews on Amazon, TripAdvisor, Net Promoter, to the random person you make small talk with in passing, people are putting more equity in their fellow man than the powers that be. And you can make this work for you.