Insights from Nebo

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September 27, 2011

Does Google AdWords Have a Synonym Problem?

What’s the difference between ‘web design’ and ‘website design’? Or ‘SEM agency’ and ‘search engine marketing agency’? To humans, there is little difference; however, we’re seeing some interesting AdWords Quality Score variations between these similar keywords, even when taking other factors into account like CTR, CPC, landing page content, and ad copy.

The differences in Quality Score seem to be directly tied to the keywords in Ad Groups where we’re buying terms that are fairly synonymous.

September 26, 2011

Throw Away Your Traditional PR Rules: TAG Marketing Panel Looks at the Current State of Media

The rules have changed. At the September 15, 2011 TAG Marketing “State of the Media” panel, business reporter Kristi Swartz (Atlanta Journal-Constitution), technology and healthcare writer Urvaksh Karkaria (Atlanta Business Chronicle), and I-Team Consumer Reporter Dana Fowle (FOX5) joined media consultants Mike Rothman (Securosis) and Grayson Daughters (WaySouth Media) for an important discussion on how media interacts with business in 2011. Here are several “new rules” that you may not have expected. If you don’t follow them, your marketing and public relations attempts may be futile.

September 21, 2011

Bang a Gong!

Every time Nebo launches a new website, we hit our gong. It is loud. And no matter how many times we launch a new site, the gong always startles us.

Clearly, ringing the gong is a celebration of another finished site, another achievement by our award-winning design and development teams. But we also ring it to celebrate work that is easy to take for granted.

September 15, 2011

Question of the Day: September 15, 2011

What is the most overhyped aspect of interactive marketing?

September 15, 2011

Question of the Day: Introduction

Sometimes we have questions. But we don’t have all of the answers.

Question of the Day is a new feature representing the questions Nebo thinks about in the process of doing our work. Only, we’re sharing our questions with you and opening up our conversations to friends, colleagues, and the wider marketing community.

Our questions may range from the visionary-philosophical to the down-and-dirty-practical. We’re curious by nature, so we’re always looking for that extra flash of insight. Asking good questions is more difficult than it looks, but the discussion resulting from a good question can open up new ways of looking at the world.

Even if you don't have the answers, we hope you'll join the conversation, discuss some difficult topics, and learn with us.

September 9, 2011

Why Eating a Ghost Pepper Makes Business Sense

Chris Eating Ghost Pepper

In late July, a few weeks after I joined Nebo Agency, I witnessed my colleague Chris Allison eat a ghost pepper – the hottest pepper in the world – in front of the entire Nebo team. Nebo called it the Ghost Pepper challenge. The team filmed it, took pictures, and watched in amusement and sympathy as Chris rolled around on the ground dealing with the effects of the fiery pepper. As the ghost pepper’s intensity waned over the next hour, he met the challenge and won $1000.

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