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Question of the Day: September 15, 2011

What is the most overhyped aspect of interactive marketing?

Written by Kevin Howarth on September 15, 2011

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Kevin Howarth says:

Kim - Do you think personalized experiences via geo-location will eventually catch on more in North America? Or is it a cultural thing?

Jen Blehm says:

When I saw a QR Code in an online ad, I knew the world had lost its mind.
Underrated: effective, well-made, understated sound design.

I'm a huge fan of personalized experiences via geo-location using non-RFID technology. But, only folks in Asia and Europe are really doing anything with it.. Unfortunately.

I wholeheartedly concur: the most over-hyped things right now are QR/AR and I'll add Google Plus to the list. Time will tell how the network effect pans out. There's a lot of promise with AR, but the ideas and mobile hardware seem to be the bottlenecks.

I'd be interested to hear what people think is under-hyped.

Agree 100% on QR codes. When they're on billboards... it's just gotten ridiculous.

Jeremie Blehm says:

QR Codes. Back when devices didn't have full keyboards the QR code made sense. The only way that QR codes make sense to me now is in a geographical context.

Red Bull. It just doesn't get me where I need to go.

Augmented reality. So many bad executions that don't live up to their potential. Still some great ones though.

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Kevin Howarth