What is the most overhyped aspect of interactive marketing?
Kim - Do you think personalized experiences via geo-location will eventually catch on more in North America? Or is it a cultural thing?
When I saw a QR Code in an online ad, I knew the world had lost its mind.
Underrated: effective, well-made, understated sound design.
I'm a huge fan of personalized experiences via geo-location using non-RFID technology. But, only folks in Asia and Europe are really doing anything with it.. Unfortunately.
I wholeheartedly concur: the most over-hyped things right now are QR/AR and I'll add Google Plus to the list. Time will tell how the network effect pans out. There's a lot of promise with AR, but the ideas and mobile hardware seem to be the bottlenecks.
I'd be interested to hear what people think is under-hyped.
Agree 100% on QR codes. When they're on billboards... it's just gotten ridiculous.
QR Codes. Back when devices didn't have full keyboards the QR code made sense. The only way that QR codes make sense to me now is in a geographical context.
Red Bull. It just doesn't get me where I need to go.
Augmented reality. So many bad executions that don't live up to their potential. Still some great ones though.
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