The Secret HERstory of Beer
Picture this: Sunday. You’ve cracked a beer and the buffalo sauce is flowing. You turn on the TV for the Big Game, and the first ad of the night begins to roll.
It’s morning, and a woman casually runs around a corner in her activewear. Fast-forward several hours to the end of the day, and she comes around the same corner. This time, she’s in casual clothes — and holding a six pack of ultra light beer!
Cue the eye roll.
#Pride or #Greed? Brands and Rainbow Capitalism
🎵It’s the most colorful time of the year. 🎶
That’s right, it’s Pride Month. While the gays are dusting off their summer cutoffs, clacking their fans and readying their fanny packs, brands are more than happy to dive right into the wide stream acceptance our LGBTQIA+ community sees during this time of year. What better way to show that you’re a caring, supportive brand than to hop aboard the Rainbow Capitalism bandwagon?
Unconventional Career Paths are the New Normal
May. It’s such an exciting time for college seniors. You’re getting ready to graduate. Maybe you have a job lined up. Or, if you were like me, you’re just trying to get through that freshman-level computer science class you put off until the last semester.
While I was ready to leave college, I was completely unsure about the path I was choosing. I had a moment where I thought, “Oh my god, I've completely wasted my time and I don't know if this is even something I want to be doing”.
What I didn’t realize then was that’s how many soon-to-be or recent graduates feel.
The Marketer's Master Guide to Excel
There are three types of people in the world: those who hate Excel, those who really hate Excel and those who realize you can run the world if you're an Excel master.
10 Non-Negotiables for Your First Year Out of School
It’s not easy for recent college graduates these days.
You’re bright. You’re eager. You feel like you’ve served your time in the classroom and you’re ready to take on the working world of adulthood. As graduation approaches, 20-somethings celebrate job acceptances with friends and prepare for the next stage of life. You're thrilled to finally make it out into the workforce until you suddenly realize, “I have zero clue what I’m doing.”