Adult Field Day = Everybody Wins
Working remotely has its perks, but there are some experiences that just aren’t the same over Zoom. We’ve faithfully practiced even the smallest traditions to get the most out of our human-centered culture through a two-year global pandemic, like terribly singing Happy Birthday together at every Beer Friday meeting. Still, there’s no substitute gathering and there’s certainly no way to create a virtual version of our (infamous) annual holiday party.
The Secret HERstory of Beer
Picture this: Sunday. You’ve cracked a beer and the buffalo sauce is flowing. You turn on the TV for the Big Game, and the first ad of the night begins to roll.
It’s morning, and a woman casually runs around a corner in her activewear. Fast-forward several hours to the end of the day, and she comes around the same corner. This time, she’s in casual clothes — and holding a six pack of ultra light beer!
Cue the eye roll.
#Pride or #Greed? Brands and Rainbow Capitalism
🎵It’s the most colorful time of the year. 🎶
That’s right, it’s Pride Month. While the gays are dusting off their summer cutoffs, clacking their fans and readying their fanny packs, brands are more than happy to dive right into the wide stream acceptance our LGBTQIA+ community sees during this time of year. What better way to show that you’re a caring, supportive brand than to hop aboard the Rainbow Capitalism bandwagon?
Unconventional Career Paths are the New Normal
May. It’s such an exciting time for college seniors. You’re getting ready to graduate. Maybe you have a job lined up. Or, if you were like me, you’re just trying to get through that freshman-level computer science class you put off until the last semester.
While I was ready to leave college, I was completely unsure about the path I was choosing. I had a moment where I thought, “Oh my god, I've completely wasted my time and I don't know if this is even something I want to be doing”.
What I didn’t realize then was that’s how many soon-to-be or recent graduates feel.
The Marketer's Master Guide to Excel
There are three types of people in the world: those who hate Excel, those who really hate Excel and those who realize you can run the world if you're an Excel master.