Meet the Author

My name is Betty. I’m 94. I was born in 1923, lived through the Great Depression as a young girl, and waited with bated breath as my husband fought in World War II. This had a profound effect on my life, and his.

We had a good life, though. Money was tight, but we were blessed in so many ways.

I gave birth to a beautiful son who then grew to have kids of his own. Some of my grandchildren have already had kids of their own, too. My grandchildren (and great-grandchildren) are everything to me. Every time I see their faces, I see the hope of an entire generation. I see my mom and my dad. I hear my siblings in their laughter. Their hugs warm my heart and remind me of the vigor that I used to have.

I’m telling you all of this so you get to know me. Because I’m not the typical customer advertisers talk to these days. I’m not a millennial or even a baby boomer. I don’t use the internet frequently. I still watch cable.

But I matter.

The PR industry is in a state of crisis. Most in the industry don’t realize it yet, but they feel it – at least subconsciously.

Time and attention are harder to earn than ever. The average client PR engagement ends far more quickly than it did even five years ago. Journalists don’t need to rely on PR professionals for access or information in the same manner as they did in the past.

From the launch of the first BlackBerry smartphone in 2003 until sometime around 2014, in the marketing and tech industries, every year was declared “the Year of Mobile.” As marketers, we didn’t really know if or when the Year of Mobile had ended until it was suddenly, really, clearly over. Without a doubt, the Year of Mobile is behind us, and the marketing buzzword of choice is now AI.

We’re about to embark on the anniversary of the Supreme Court’s ruling that made marriage equality possible for all. We celebrated in 2015 and we’ll celebrate again this year, because this is something we celebrate every day.

We’re excited to announce we just officially launched Version 4.0 of Nebo’s content management system — NeboCMS. We believe it’s the industry’s first Enterprise-Level, Ruby on Rails CMS.

To be clear, NeboCMS isn’t actually new. We first developed V1 over a decade ago. We’ve used it for tons of our clients, but we’ve never really publicly talked about it.

Unless you work at Nebo or are a client that uses it, you’ve probably never heard of it.

Well, that changes now.