To say that these are incredibly tense and uncertain times is a massive understatement. Stress is high. COVID-19 is wreaking havoc on our world.
Recently I was talking to a client that happens to be in an incredibly stressful industry given the current public health crisis. The decisions they make during this time are bigger than just marketing or finance — they could literally save or lose lives.
They, like many of us, are under intense pressure to make perfect decisions. Not only do these decisions need to be perfect — they need to be made lightning-fast, often without enough information, by a team working entirely remotely for the first time.
We’re all working in a pressure cooker.
These are uncertain times — for individuals, for organizations, and especially for businesses that have been hit hard by the evolving COVID-19 crisis.
That’s why we’re sharing the same communications advice we’ve given our clients, free for anyone to use and share.
At this point, we don’t know what will happen. No one can predict the future. We don’t know the timeline for this pandemic, and things are changing on a weekly, daily, hourly basis.
This is our moment to make a difference and help a lot of people. We need to protect our businesses, our employees, our customers and the safety of the public.
Anyone who follows Nebo knows that we’re pretty passionate about animal welfare. As such, one of our core causes has always been rescues.
Picture this: late seventies. People actually go to the store to buy things, and yacht rock is at its unironic prime. To the average person, the word “computer” conjures mammoth machines that fill up an entire room, just to spit out long scrolls of calculations. That is, unless you were a user.
Nebo turned 15 this year. We’ve been very lucky. We’ve grown every year. We’ve never laid a single employee off. We’ve won a ton of awards. We’ve worked with some amazing clients, we’ve been a part of some exciting campaigns, and we’ve worked side by side with some of the most talented people in the industry who we call teammates.
However, success can have its downsides. Success can cause us to focus on what has worked and what is working, at the expense of what will work in the future. When you simply say “Don’t fix what isn’t broken,” innovation stops. Blind spots form and lead to sacred cows.
That’s why we believe in attacking our own work. We’re constantly critiquing, deconstructing and rethinking our own products, services, processes and methods to make them better. Over the years we’ve dramatically changed processes, restructured departments and even reinvented entire service lines (like PR, CRO and Social Media Marketing).
But reinventing the interactive collection of services is a different beast. It’s more than attacking a single department — it’s slaying a den of dragons. UX, Design, Content and Engineering are all intricately connected. You can’t change one without affecting the rest. That’s why in the past, we’ve taken relatively smaller steps, evaluating projects in post-mortems or revising process issues as they arise.
But this year, we’re taking a big leap. We’re completely reinventing our interactive services from the ground up.