Articles written by
Brian Easter
Co-Founder of Nebo
May 22, 2026

Welcome to Notification Hell: Why Less Is More for Marketers

Dantes Inferno Image

When Dante wrote Inferno, he described hell as an underworld with nine layers, each worse than the last. What he could never have predicted, way back in 1321, was that one day, there would be a tenth layer—and it’s the one we’re all living in, right now.

This is Notification Hell. 

If you’re a white-collar worker, you already know how much Notification Hell sucks. According to Gemini’s AI overview (which we all know can be wrong—see our forthcoming post about AI Hell), this level of hell is a world where…

February 12, 2026

Beliefs That Shaped Nebo’s First 22 Years

Nebo Sign Against Brick

In 2004, a little company called NeboWeb was born. We opened our first office on Mitchell Street in downtown Atlanta, starting with nothing but hope and optimism that we could get our business off the ground and make great work in the process. Facebook didn’t exist yet. Gmail was an invite-only beta program. Shrek 2 was at the top of the box office. We had a ton of passion and a little know-how. And we had no idea where the future would take us.  

February 6, 2026

The Power of Brand: Dallas Cowboys Edition

Brian Holding Cowboys Football

The first Super Bowl I ever watched was the 2nd Super Bowl rematch of the Cowboys versus Steelers. The Cowboys lost. My toddler heart was broken, and I thought it was the worst thing that could ever happen.

I loved the Dallas Cowboys. Each year, I’d circle Cowboys and Steelers figures in the JCPenney catalog before Christmas, hoping Santa would put them under the tree (along with other potential Cowboys presents). 

Every day, my toy Cowboys defeated the toy Steelers on my bedroom floor.

January 22, 2026

The Woman, The Myth, The Legend: Celebrating 18 Years of a Nebo Icon

Tuesday, January 22, 2008. “Low” by Flo Rida and T-Pain was number one on the charts and dominated the speakers of the old Nebo office. MySpace was defending its turf from a new website called Facebook, and we were all logging out of AIM and signing up for GChat. 

Businesses hadn’t made it to Facebook yet. But if Nebo had a status, it would have been this: “Nebo is about to be changed forever.” Because that day, a brand new intern walked into the office for her first day of work. 

Enter Jenn Vickery.

January 14, 2026

We Are Who We’ve Been Waiting For

The past few years have been… a lot. 

They’ve been exhausting. This is true for everyone, regardless of where you come from or what you believe. And while most of us have lived through trying times before, the present moment feels especially unstable. Not only do we have the uncertainty that we’ve all collectively experienced in the last several years, but now we have political anxiety, unpredictable economic changes, and the uncertainty of AI. 

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