Meet the Author

To say that the only certainty right now is uncertainty seems like one of the biggest understatements I’ve ever made. AI, tariffs, war, inflation, political strife, and more make the current economic environment very challenging for most organizations.

And when tough times hit, we tend to see organizations start pressing familiar levers to get through these challenges.

When Dante wrote Inferno, he described hell as an underworld with nine layers, each worse than the last. What he could never have predicted, way back in 1321, was that one day, there would be a tenth layer—and it’s the one we’re all living in, right now.

This is Notification Hell. 

If you’re a white-collar worker, you already know how much Notification Hell sucks. According to Gemini’s AI overview (which we all know can be wrong—see our forthcoming post about AI Hell), this level of hell is a world where…

In 2004, a little company called NeboWeb was born. We opened our first office on Mitchell Street in downtown Atlanta, starting with nothing but hope and optimism that we could get our business off the ground and make great work in the process. Facebook didn’t exist yet. Gmail was an invite-only beta program. Shrek 2 was at the top of the box office. We had a ton of passion and a little know-how. And we had no idea where the future would take us.  

The first Super Bowl I ever watched was the 2nd Super Bowl rematch of the Cowboys versus Steelers. The Cowboys lost. My toddler heart was broken, and I thought it was the worst thing that could ever happen.

I loved the Dallas Cowboys. Each year, I’d circle Cowboys and Steelers figures in the JCPenney catalog before Christmas, hoping Santa would put them under the tree (along with other potential Cowboys presents). 

Every day, my toy Cowboys defeated the toy Steelers on my bedroom floor.

Tuesday, January 22, 2008. “Low” by Flo Rida and T-Pain was number one on the charts and dominated the speakers of the old Nebo office. MySpace was defending its turf from a new website called Facebook, and we were all logging out of AIM and signing up for GChat. 

Businesses hadn’t made it to Facebook yet. But if Nebo had a status, it would have been this: “Nebo is about to be changed forever.” Because that day, a brand new intern walked into the office for her first day of work. 

Enter Jenn Vickery.