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Articles written by
Brian Easter
Co-Founder
August 14, 2020

Why Competing AND Cooperating are More Important Than Ever

Businesses compete. It’s a basic assumption most of us make. And the idea of businesses cooperating usually stems from a direct self-interest of the cooperating organizations.

However, always being in a competitive, me-versus-them mindset is riddled with short-term thinking and inherent flaws. The reality is that even in the best of times taking a competition-and-cooperation mindset is usually better and healthier.

July 17, 2020

It’s Time to Be Uncomfortable

To say 2020 has been different is an epic understatement. It started with COVID-19, but that's only the beginning. 

The Black Lives Matter movement, the Stop Hate for Profit campaign, our current political environment and more have all forced organizations and brands to reevaluate their place and role in society.

It’s not enough just to have a good service or product at a fair price. It’s not enough to just not offend. Staying silent isn’t an option anymore. Even if organizations and brands wanted to stay silent and bury their heads in the sand, society simply won’t let them.

People are demanding to know where brands stand. What they’re doing to make the world a better place. How they’re fighting systemic racism internally and externally.

And that’s when things get real.
 
June 2, 2020

#BlackoutTuesday

In solidarity with the Black Lives Matter movement, we are participating in #BlackoutTuesday.

We are taking this time of disruption to reflect and educate as we hold ourselves accountable to take action and support our community, and we encourage you to do the same.

March 27, 2020

One Small, But Pivotal Act That Will Get Us Through This

To say that these are incredibly tense and uncertain times is a massive understatement. Stress is high. COVID-19 is wreaking havoc on our world.

Recently I was talking to a client that happens to be in an incredibly stressful industry given the current public health crisis. The decisions they make during this time are bigger than just marketing or finance — they could literally save or lose lives.

They, like many of us, are under intense pressure to make perfect decisions. Not only do these decisions need to be perfect — they need to be made lightning-fast, often without enough information, by a team working entirely remotely for the first time. 

We’re all working in a pressure cooker.

March 20, 2020

Resources and Best Practices for PR & Communications During the COVID-19 Crisis

These are uncertain times — for individuals, for organizations, and especially for businesses that have been hit hard by the evolving COVID-19 crisis. 

That’s why we’re sharing the same communications advice we’ve given our clients, free for anyone to use and share.  

At this point, we don’t know what will happen. No one can predict the future. We don’t know the timeline for this pandemic, and things are changing on a weekly, daily, hourly basis. 

This is our moment to make a difference and help a lot of people. We need to protect our businesses, our employees, our customers and the safety of the public.