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Everyone loves to talk about strategy. Unfortunately, the term has been overused and is now so broad and all-encompassing that it's mostly meaningless.

Next week is the 2012 Digital Summit, an annual digital marketing event held here in Atlanta. I'll be participating in a panel discussion on “Designing for Multiple Platforms” moderated by our good friends at TripLingo. The Digital Summit always features an incredible variety of both national and local Atlanta speakers. This year is no different, they will have over 75 speakers and a couple of great keynotes.

Companies today are faced with two choices when deciding how to handle application development. You can outsource and save money, or you can keep development in-house and build competency.

Over the last few years we have responded to the difficulties and challenges that face our world by becoming pessimistic. We've shrouded ourselves in an armor of cynicism and taken a negative outlook on everything from politics (it's broken!) to the economy (it's bad!).

There's a truth in pessimism, but it comes at a cost to our humanity.

When NeboWeb first started, we never went through a proper branding process. Client work came first and we never gave the brand identity the attention it deserved.

Our original logo was created on a whim after I traded a few emails with a designer named Walter Stevenson. He’d found a typeface for the “n” & “w” that I liked, and that mockup became our logo for the next 7 years.  It was a great logo, but we felt like it was time for a change. The word “web” felt dated, and the old brand identity didn’t feel like us anymore.

So in 2010, we decided to rebrand.