16 Must Reads For Interactive Marketers

Over the past 7 years I've read hundreds of books related to my field. Below is a list of the books that I find myself recommending over and over again.

Must Reads For Interactive Marketers

Obviously this is list is biased and I'm sure there's some that I missed. What books would you add to the list?

Share your thoughts in the comments.

Written by Adam Harrell on December 8, 2010

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@Amanda -- Loved "Drive." It's a great book that changes the way you think about motivation and compensation.

Amanda says:

Along the lines of purpose and value in work, I can't recommend Daniel Pink's book, Drive: The Surprising Truth About What Motivates Us, highly enough.

Never read "Spunk & Bite" -- will check it out.

Maybe it'll make it on the 2.0 version of this list.

Chris says:

For writing: The Copywriter's Handbook and Spunk and Bite.

Spunk and Bite was one of the better books I've read on writing.

Oh, and of course some Emerson and Whitman, since they talk a good deal about purpose and value in work and outside of work. :)

@Ken – Good additions. If "Idea Selling" turns out to be a good one, let me know. I'll give it a read.

Ken says:

A few others I've enjoyed that may not be strictly in the realm of marketing, but have found to be useful none the less are:

Radical Careering by Sally Hogshead, which gives some great, practical advice on your career and life in 100 bite-sized nuggets of inspiration.

Bird By Bird by Anne Lamott which gives some good instruction on the writing process in an honest and informative manner that doesn't take itself too seriously.

Idea Selling by Sam Harrison, which I must admit I'm in still in the middle of reading, teaches you how to get your ideas across.

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