Insights from Nebo

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May 11, 2016

An Intern’s Perspective on the Importance of Preparation

Woman in Scuba Gear preparing for a dive

Imagine yourself immersed in a tropical paradise, almost 100 feet underwater off the coast of Cozumel, Mexico. The water is clear as you swim by endless colors of coral reefs on top of sandy valleys. It’s the most extraordinary dive you have ever performed… until you realize your tank is low and you didn’t pack your spare air.

With scuba diving, it’s all about preparation. After all, great preparation leads to a greater dive. The same can be said for preparing for an internship.

May 5, 2016

A Comma Misconception: A Follow-Up

Magritte-The Pilgrim; comma mustache

It’s been three years since the landmark article "A Comma Misconception" was published. We sat down with the author to discuss how the piece came about and how his life has changed since it took the world by storm.

May 3, 2016

Why the Dark, Mysterious & Broken World of App Discovery Needs SEO

Searching for an app in app stores is a bit like searching on the web used to be. It’s basically a black box – you never know what you’re going to get. In fact, your search can be exceptionally specific and still not find what you’re looking for. For example, see what happens when I search for Adobe Analytics on the iTunes App Store.

April 25, 2016

Marketers: Adapt or Die! 6 Key Takeaways from ClickZ Live NY (Part 2)

Last week, I covered the first three overarching themes I pulled from ClickZ Live’s conference in New York. Here are the last three.

April 22, 2016

Nebo's Earth Day 2016: Ranting, Recycling and Being a Team

The Earth is pretty awesome, and today is the day we celebrate it. Like everything that gets a special day, we kinda take the Earth for granted 99.73 percent of the time and then remember that its special day has arrived and try to do something nice for it (don’t forget Mothers’ Day is May 8th).

All week, we’ve been trying to be nicer to the Earth around the office. We’ve focused on recycling, conserving energy, finding alternative methods of transport, eating less meat. And sure, we’ve recycled some stuff. I think a couple of us might have carpooled, and we have a few vegans among our ranks that skipped the meat for the rest of us. Mostly we all just daydreamed about owning a Tesla Model S.