Brewed in Atlanta: Paid Media Coffee | Hosted by Nebo
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  • Season 1 | Episode 0

    Introducing Paid Media Coffee

    In our intro episode, meet our host, Nebo’s VP of Paid Media, Kelly Mancuso, and her co-creators, Haley Stauffer and Casey Baker, as they explain the idea behind our podcast...
    Season 1 | Episode 1

    The Digital Future of Traditional Media Buying

    Our host, Kelly Mancuso, welcomes Nebo co-founder Brian Easter, SVP of Strategy Jenn Vickery, and Paid Media Associate Casey Baker to take a look at the past, present and future of advertising in this new digital age...
    Season 1 | Episode 2

    Part 1: The Evolving Buyer Journey and its Impact on Media Buying

    In part one of this riveting two-part series, learn how advertising has made the traditional buyer journey obsolete and shares the features of your very own Choose Your Own Adventure book...
    Season 1 | Episode 2

    Part 2: The Evolving Buyer Journey and its Impact on Media Buying

    Listen to the second part of Episode 2, where we investigate the ever-changing buyer journey in today’s multi-channel world...
    Season 1 | Episode 3

    Navigating the Future of TV and Video Advertising

    Host and VP of Paid Media Kelly Mancuso, SVP of Strategy Jenn Vickery, Paid Media Strategist Oliver Brantley, and Paid Media Associate Casey Baker give an overview of the many digital media channels available to brands and marketers...
    Season 1 | Episode 4

    Next Gen Out-of-Home (OOH) Media Buying

    In Episode 4 of Paid Media Coffee, we discuss the present state of OOH and how it’s impacted by today’s digital media buying...
    Season 1 | Episode 5

    Audio Advertising: Radio, Streaming, Voice Tech, and More

    Join our host, Kelly Mancuso, with Nebo cofounder Brian Easter, Senior Digital Strategist Calvin Su, and Strategist Jay Goodwin as we dive into this channel and explore how voice tech and digital media has changed the medium...
    Season 1 | Episode 6

    Social Media: The Reinventor of Traditional Media Buying

    In this episode of Paid Media Coffee, we take a high-level view of social media as the glue that holds marketing together...
    Season 1 | Episode 7

    Measurement in a Media Converged World

    Join us as we wrap up Season 1 of Paid Media Coffee, The Digital Future of Traditional Media Buying, with a conversation about measurement...
  • Season 2 | Episode 1

    Paid Media in 2020 and Beyond

    We kick off Season 2 of Paid Media Coffee discussing significant paid media trends for the new year...
    Season 2 | Episode 2

    Navigating the Facebook Paid Media Ecosystem

    In Episode 2 of Season 2 of Paid Media Coffee, we take a deep dive into the Facebook ecosystem...
    Season 2 | Episode 3

    Dynamic and Personalized Creative - Changing the Landscape of Paid Media

    In Episode 3 of Season 2, we tell you why dynamic content is a strategic tactic you need to leverage...
    Season 2 | Episode 4

    Taking a Deep Dive Into Connected TV Advertising

    Listen as we walk you through which pitfalls to avoid and the ins and outs of Connected TV advertising....
    Season 2 | Episode 5

    Paid Search: The Past, Present, and Future

    Join us in episode 5 as we walk through the evolution of paid search with host...
    Season 2 | Episode 6

    Paid Search Account Structure Tips and Best Practices

    In episode 6 of Paid Media Coffee, we give you best practices and helpful hints around structuring and optimizing your campaigns...
    Season 2 | Episode 7

    Cross-Channel Paid Search Strategies

    Delve into the role of non-traditional search platforms and how to drive success across platforms...
    Season 2 | Episode 8

    Instagram, Snapchat, and TikTok: Story-Based Paid Social

    In Episode 8 of Season 2, we tackle the world of story-based paid social...
    Season 2 | Episode 9

    Preparing for a New Normal in a Changed World

    In this special episode of Paid Media Coffee, we discuss considerations for managing your campaigns in a COVID-19 world...
  • Season 3 | Episode 1

    The Intersection of Paid Media and UX Podcast with Kelly Mancuso at INBOUND

    In this special episode, recorded for our friends at INBOUND, we dive into the many ways that user experience (UX) intersects with paid media. Our host, Kelly Mancuso, Vice President of Paid Media at Nebo, joins Brian Easter, Anna Swinyer, and Cael Olsen for this spirited and educational discussion...