This week, Google twisted my arm to get me on a plane and headed to one of my favorite cities in the world for the 2017 Google Partners Summit in NYC. While I can’t share any of the juicy secrets just yet because I’m sworn under NDA, what I can say is that, as always, Google has unveiled some amazing new updates and products.
However, I think they may have skipped a few innovations along the way that should’ve been on their to-do list long before now.
Sure, Google has created some of the most intelligent AI in the world. They started and ditched their own hoverboard design, have a patent for smart contact lenses and are bringing internet to people faster than ever with Google Fiber. Year after year, they continue to innovate and introduce newer and better solutions for brands, agencies and advertisers alike.
So why the #%@! can’t I add a simple annotation to my AdWords account???
Who are you? What do you do? What influences your behaviors, actions, and decisions?
There are no simple answers to these questions. Yet marketers tragically try to pigeonhole people into them with retargeting ads.
But people are complex. Marketers and brands know this. Whether we admit it, however, is another story. We tend to think our ads are the best in the business. We think they’ll immediately get the attention of our intended audience, and will solve all their problems. The unfortunate reality is no one cares about our ads or us. Why?
It’s officially Fall, which means one thing for Paid Media professionals: holiday strategy planning. If you haven’t gotten there yet, don’t worry! In addition to major platform updates, this month’s post is full of guides, articles, and research to start you on your way to a successful holiday season.
One of the reasons I love working in paid media is because of the industry’s dynamic nature. Every month brings a multitude of changes in the platforms and tools we use, which in turn impact the way we do our jobs. To keep us all up to date on these changes, here are some of the past month's most noteworthy paid media headlines.