Nebo is chock-full of incredible people. I can say that with authority because I get to work with them every day. Everyone here is smart, compassionate, empathetic, and all the other adjectives that describe amazing humans. But none of us spring from the womb fully formed — we’ve all been shaped by the other people in our lives. So for International Women’s Day, we asked the people of Nebo to tell us about the women who inspired them or made a profound impact on their lives.
So from the bottom of our hearts, thank you to all the women who have helped us grow into the people we are today.
Anyone who knows Nebo, knows our culture is everyone’s #1 favorite thing about our company. Or maybe it’s just my favorite thing because I’m on the culture team and volunteer for every single event ever (think: Neboween, Pi Day, Chili Cookoffs, etc.), and I’m biased. Either way, our culture is important to us, and going remote way back in March 2020 (102398029384 days ago, not that I’m counting) seriously threw a wrench in our togetherness plans.
Everyone who knows me knows I love the holiday season. From decorating my apartment, and my desk, and my car, and my cats in seasonal embellishments, to turkey dinners and cozy sweaters, it’s by far my favorite time of year.
December also means exchanging gifts with my loved ones. I do all my shopping online and cut cable a while ago, so I rarely, if ever, organically see any holiday commercials. But when I do, I’m always gobsmacked by the sheer absurdity and level of blatant sexism that is found in every holiday commercial ever. Which, okay, is an exaggeration, but only slightly.
I once told my therapist that I live my life trying not to offend anyone. She was pretty taken aback and said that sounded like a very difficult and exhausting way to live life. And she’s right — it is.
Whenever I’m talking to someone, my brain is always three steps ahead, trying to make sure I won’t accidentally say something that could be considered a microaggression, or politically incorrect or just genuinely hurtful. I’m hyperaware of the conversations I have and whether or not I’m “allowed” to have them, or if there are words I’m not “allowed” to use. It’s exhausting, but it’s worth it.
Email marketing is often misunderstood. When people ask me what I do and I tell them I’m an email marketing specialist, the first (and most frequent) response I get is “Oh, so you send all those spam emails? I hate you.” Or “Oh, so you just send emails all day? That’s easy. I wish that’s all I had to do.”
This is annoying for a number of reasons, but mostly because it seems that no one really appreciates (or understands) the effort that goes into making a good email.
We live in a time of rapid growth and innovation. Take AI for example, which has completely changed the way we approach everything from social listening to media buying. New tech is transforming everything digital.
Can that be said for email as well?