Insights from Nebo

We've all seen the headlines.

"Peyton Manning Leaves Waiter $400 "

"David Beckham Drops $1,000 on $100 Check"

"Johnny Depp Doubles Down on $4,000 for Steak Dinner"

They're inspiring stories of 'hard-work meets great generosity' (meets extreme jealousy from everyone reading along). But are they media fodder or are they representative of a greater trend?

It's hard to believe we're ramping up for Q4 of 2012. Under the assumption that the Mayans were wrong, I've already started thinking about 2013 and what might happen in digital marketing next year, specifically paid search.

We all know that paid search is a fast-paced industry, but I think 2013 is set up to be especially frenetic.  Even though the world won't be ending, lazy marketers who refuse to evolve aren't going to survive in 2013. It's going to take a lot of hard work to keep up with the big changes coming in PPC, but the payoff is that advertising should improve across the board, for users and marketers alike.

Here's what you can expect in 2013:

With fall kicking into full gear, bringing cold weather and football, our office decided to reminisce on some of our favorite ads from Summer 2012. Check out our top ads, and tells us about some of your favorites!

Our office is full of dog lovers (that's my pup, Bailey, above). We love to bring them to work and show off all the tricks they know, but what we often don’t realize while we’re busy teaching them is that they have plenty of lessons to teach us, too. It’s no surprise that dogs can make you a better person, but can they make you a better marketer?

Let’s take a look at 5 things you can learn about brand by studying our four legged friends.

Fort Collins, Colorado. Pull into a meticulously landscaped parking lot lined with custom cruiser bicycles. Behold a pointy, log-cabin style structure past the walkway. Step inside and stand at the foot of a giant, metallic slide connecting first and second floors. Out the back door, dig your toes into the sand of a recreational volleyball court and think…

… what is this place?

I love cats (maybe not as much as this girl).

They're independent, smart, and clean -  and a source of endless hours of internet entertainment. But cats are also the worst. They whine for food that they don’t even eat, tear through the house like they're being chased by an ax murderer at 4am, and bring home piles of dead woodland creatures because they think we suck at hunting.