Search engines have acted as a catalyst to expand target markets and increase reach for businesses of all sizes. For international and global brands, optimizing for different locations and cultures is crucial in driving organic visibility and ultimately growing their business.
There is no “one-size-fits-all” SEO strategy that can be extrapolated into multiple languages, and too often disreputable SEO agencies will promise they can do international SEO when in reality they’re doing little more than leveraging Google translate for multilingual optimizations.
There are a lot of opinions and questions around what constitutes international SEO – both in the SEO community and among global companies. At its core, international SEO isn’t that different from any other digital marketing strategy. You have to start by researching and defining the strategy and goals. Then you implement campaigns and report and measure results over time.
With that said, there are a few key elements to international SEO that should be taken into consideration.
The hustle and bustle of gearing up for holiday season isn’t the only busy part of the transition from fall to winter. With multiple algorithm updates from Google and some major shake-ups from Bing, Apple and Firefox, it has been a busy couple of months in the SEO industry. Keeping up with search trends and algorithm changes is paramount, so we’re recapping some major updates and news so you can stay up to date!
The SEO industry is always changing, best practices are evolving, and Google is always shaking things up. This summer is proving to be a whirlwind so we're recapping some of the top updates, news and trends from June and July.
The long awaited Moz Analytics came out of beta late last year to initially mixed reviews. While most users agree that it looks great, the question is does it really provide substantive data and insights? This Moz Analytics review will answer just that.
The platform syncs with Google Analytics and pulls data on your site’s inbound channels to provide different insights than what we’re accustomed to from Google Analytics. Moz touts the tool as providing, “beautiful data visualizations over time with custom reporting, competitive insights to help with research, and actionable recommendations to improve your performance.”
Obviously Moz Analytics isn’t a replacement analytical tool, as it relies heavily on Google Analytics, but where it can fit into your existing analytics arsenal?