Meet the Author

The wheel.

Sliced bread.

Heated Rivalry.

Very few inventions in human history have had the same monumental impact as Artificial Intelligence. What started out as the stuff of science fiction (who could shake the chilling “I’m sorry I can’t do that, David”?) has rapidly become a staple in our everyday lives. 

There’s an old saying in our industry: “Marketers plan. God laughs.” Okay, if it’s not a saying, it should be. 

In many ways, marketing has always been a game of chance. We pore over spreadsheets, deploy our ever-growing arsenal of “disruptive” tech, and triple-check against audience personas. Then, we cross our fingers that everything pays off as planned. But these days, there’s too much at stake to rely on hope as a strategy. 

Working remotely has its perks, but there are some experiences that just aren’t the same over Zoom. We’ve faithfully practiced even the smallest traditions to get the most out of our human-centered culture through a two-year global pandemic, like terribly singing Happy Birthday together at every Beer Friday meeting. Still, there’s no substitute gathering and there’s certainly no way to create a virtual version of our (infamous) annual holiday party.

Picture this: Sunday. You’ve cracked a beer and the buffalo sauce is flowing. You turn on the TV for the Big Game, and the first ad of the night begins to roll.

It’s morning, and a woman casually runs around a corner in her activewear. Fast-forward several hours to the end of the day, and she comes around the same corner. This time, she’s in casual clothes — and holding a six pack of ultra light beer! 

Cue the eye roll. 

🎵It’s the most colorful time of the year. 🎶 

That’s right, it’s Pride Month. While the gays are dusting off their summer cutoffs, clacking their fans and readying their fanny packs, brands are more than happy to dive right into the wide stream acceptance our LGBTQIA+ community sees during this time of year. What better way to show that you’re a caring, supportive brand than to hop aboard the Rainbow Capitalism bandwagon?