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“Where else would you rather be than right here, right now?”

This iconic quote, originally uttered by legendary Buffalo Bills coach Marv Levy, is still screamed by over 60,000 fans at every home game. It’s a line that immediately unifies the crowd, reminding us we’re all here for the exact same reason. They are words that fans long to hear from March to August — a battle cry signaling that football season is finally upon us.

POV: You just spent the last 24 hours doom-scrolling—like I did. In another exciting week for social media managers and enthusiasts alike, a new platform just dropped with the potential to have major staying power. 

^{Source: Oreo}

Meta officially launched its text-based social media platform, Threads—engineered to be a direct competitor to Twitter. The platform is now available in more than 100 countries as of Wednesday, July 5, and was released ahead of its anticipated launch date. 

It’s one of our favorite days of the year. Even if we make this claim multiple times a year — we really mean it this time.

Don’t believe us? We are celebrating a day that brings so much exuberance, it can’t be ignored. It’s a day so powerful, it could cause a cultural reset. 

We guarantee that after today, you will never forget this iconic moment. 

We get it, you’re probably wondering what day could possibly be so important. And the answer is: National Hat Day.

‘Twas the Friday after Cyber Week and all through the agency, not a single Neeb was stirring, except maybe a few office dogs.

As a professional social media enthusiast, this is the best time of the year to scroll through my feed mindlessly. I see beautiful tablescapes and homes decked out in cozy decor, hundreds of Instagram Stories of pets dressed in ugly sweaters, and brands putting all of their creative efforts into social media campaigns that take months of planning. 

Picture it: One day you are on top of the world conquering the social media algorithm. The next, a social media platform announces a new feature that has your social media strategy shaking in its boots.

But, as we see often, social media users aren’t quite ready for the change these platforms are trying to make. Yes, I am looking at you Instagram Reels—but we will save that post for another day. 

Today is a momentous day for the social media world: the last day to use a failed social media update that didn’t gain traction. I’m talking about Twitter Fleets, the Story function of the social platform that users didn’t want and never asked for.