Just about everyone has either heard about or used Google Analytics, Google’s web analytics platform. But how much do you really know about it? Here are 10 fun and interesting facts about the platform you may not have known, and a refresher for all the analytics nerds out there.
For most companies, social media marketing is a source of engagement that usually occurs near the top of the conversion funnel. It’s generally accepted that visitors from social media sources typically don’t perform macro conversions (e.g. ecommerce sales or contact form submissions) directly from their social media visit, but usually come back later through another medium such as organic search, paid search, or an affiliate site.
Last evening, the Search Engine Marketing Professionals Organization (SEMPO) Atlanta chapter held an excellent event at Google’s Atlanta headquarters (while also teleconferencing in the SEMPO chapters from New York City, Chicago, and Los Angeles). The panel featured Enrique Munoz Torres (Google), Evan LaPointe (Search Discovery), and Matt Crenshaw (Discovery Communications) with moderator Kevin Geraghty (360i). Conversation (and Tweeting) covered a thorough analysis of Google Analytics Premium by Torres along with applications and implications discussed by LaPointe and Crenshaw.
Google announced today on its blog that it will be sprinkling in semantic search to its regular results. It appears that at the moment the biggest change will be in the suggested search categories at the footer of the search results page, but the search results are sure to change as well.
It's good to see that Google is getting on board with semantic search. At NeboWeb, we have all been expecting such changes in Google, as predicted back in June 2008, in an article we wrote about semantic search. So far, semantic search engines such as Hakia have struggled due to irrelevant results and slow load times.
In theory, semantic search is extremely promising, but has not been put into practice very well. The primary reasons for such failure in semantic search are that it takes a massive infrastructure to accumulate the data necessary to perform semantic search. Additionally, queries need to be returned quickly in order to provide the user experience that users expect. Google is probably the only search engine that can bring semantic search to the web in a successful and effective manner.
It's also interesting to note that at the same time that Google announced its semantic search update we are seeing a toolbar PageRank update as well. Most SEM professionals believe the toolbar PageRank is merely aesthetic as the actual PageRank is months ahead of toolbar PageRank.
In other words, you should not notice a drop in rankings at the same time as a drop in toolbar PageRank. However, I do think it's interesting though that Google is rolling these two updates out at the same time...