Insights from Nebo

As the voice landscape and consumer use has grown, so have the spaces where voice has integrated into other experiences. Most voice integrations are purely functional: for example, Waze for iOS recently adding Google Assistant integration. 

Then, there are the more innovative crossovers with voice. Twitter's audio tweets merge social and voice. And Snapchat's voice scan feature allows users to search filters with their voice. 

In the audio streaming landscape, Spotify launched voice-activated campaigns and Pandora moved interactive voice ads into beta testing. Amazon is pushing its vision for the grocery store of the future by adding Alexa devices to answer shopper questions in store. 

Innovation in voice promises to change the way we shop and make decisions. But there's still a larger opportunity to make voice experiences that are a force for good. 

We all know - and love - the project managers in our lives. (And I’m not just saying that because I am one. 😉) They’re the people who keep our projects organized, keep our workloads as steady as possible and help keep our work lives on track. 

When you think about those who excel at project management, a few key skills and characteristics may come to mind: organization, time management, strong written and verbal communication and so on. However, the top of the pack excels at one additional thing: 

Anticipation.

Businesses compete. It’s a basic assumption most of us make. And the idea of businesses cooperating usually stems from a direct self-interest of the cooperating organizations.

However, always being in a competitive, me-versus-them mindset is riddled with short-term thinking and inherent flaws. The reality is that even in the best of times taking a competition-and-cooperation mindset is usually better and healthier.

Early predictors of OTT streaming services in 2020 have seen a major shift thanks to shelter-in-place orders and a massive increase in streamers who are stuck at home. One would think the pivot in new users would set some of the new streaming apps up for success, but some providers are still struggling to tweak their offerings in a hope to increase new downloads and subscribers. 

The future of OTT streaming in 2020 and beyond will ultimately be decided by which new streaming apps sink or swim among the continuity-crowded app pool, and who will be nimble enough to survive. 

 Right now, it’s more important than ever to lift each other up. These are hard times we’re living in. It’s been exactly 140 days since we started working from home here at Nebo, and things haven’t exactly gotten any easier since then. Some days are good, but some days are a struggle — and even for those of us who are privileged to have things relatively easy, the struggle can still be very, very real. 

Coronavirus has drastically changed the landscape of everyday life — and it has reshaped the landscape of first-party data, too. 

During quarantine, people have turned to apps and services to purchase their necessities for pick-up and delivery. With a majority of Americans homebound, people have found themselves relying more heavily on online ordering, opting to have products, goods and groceries delivered. After all, why wander down grocery store aisles when you can easily peruse an app, and in some cases receive free delivery? Of those who bought groceries online during the first few months of the pandemic, one survey found that 41.8% had never ordered online groceries before.

This influx of new customers and users has only aided the ever-growing first-party advertising space, allowing companies to garner more audience data than ever before.