Insights from Nebo

A lot of annual SEO trend lists include the same “trends” year after year or rave about the hottest thing at the end of the year that ends up fizzling out by Groundhog Day. We complained authoritatively about those here, but in this post we’re going to talk about the opportunities that made us excited for what’s to come in 2023.

It’s that time of year! Every SEO marketer and agency is scrambling to post a future-of-SEO prediction article for 2023. 

The holidays mean something different for everyone. You may be excited about reuniting with family and expressing gratitude, while setting unobtainable goals for the new year. Maybe you’re the kind of person that uses Christmas as a perfect excuse to gift everyone that one thing you bought once and loved so much that you now take it upon yourself to be a personal spokesperson because you KNOW they will love it too. (That’s a shoutout to myself. Daring Greatly by Brenée Brown, 2017. No recipient has read it...yet. But they will. And they’ll love it.) 

However, or why-ever you celebrate Christmas, there's one thing that defines this time of the year that we can all agree on. Loosen your belts and pop some tums, y’all. I’m talking about Christmas Cookies.

The Before 

Picture this: it’s 2004, and Extreme Makeover Home Edition is the craze of suburbia evening television. Lindsay Lohan is the official queen of everything with both Mean Girls and Confessions of a Teenage Drama Queen in theaters while her album, Speak, is blaring through boombox speakers (because it’s full of bops, tbh). Wearing a dress with jeans is considered the height of fashion. 

It’s no secret that videos on social media are essential for a strong advertising strategy. With TikTok being the third-largest worldwide social network and 80% of consumers reporting that they want to see more video from businesses, it’s obvious that users are seeking more video content. With a new year upon us, marketers are asking, “How can I take on social video campaigns like a pro?” 

Here it is: the year’s end. And that means it’s time to see how deep I am as a person and show it off to everyone on my social media with Spotify Wrapped, assuming they’ll want to befriend me for my refined taste.