Season 1 | Episode 0
Introducing Paid Media CoffeeIn our intro episode, meet our host, Nebo’s VP of Paid Media, Kelly Mancuso, and her co-creators, Haley Stauffer and Casey Baker, as they explain the idea behind our podcast...Season 1 | Episode 1
The Digital Future of Traditional Media BuyingOur host, Kelly Mancuso, welcomes Nebo co-founder Brian Easter, SVP of Strategy Jenn Vickery, and Paid Media Associate Casey Baker to take a look at the past, present and future of advertising in this new digital age...Season 1 | Episode 2
Part 1: The Evolving Buyer Journey and its Impact on Media BuyingIn part one of this riveting two-part series, learn how advertising has made the traditional buyer journey obsolete and shares the features of your very own Choose Your Own Adventure book...Season 1 | Episode 2
Part 2: The Evolving Buyer Journey and its Impact on Media BuyingListen to the second part of Episode 2, where we investigate the ever-changing buyer journey in today’s multi-channel world...Season 1 | Episode 3
Navigating the Future of TV and Video AdvertisingHost and VP of Paid Media Kelly Mancuso, SVP of Strategy Jenn Vickery, Paid Media Strategist Oliver Brantley, and Paid Media Associate Casey Baker give an overview of the many digital media channels available to brands and marketers...Season 1 | Episode 4
Next Gen Out-of-Home (OOH) Media BuyingIn Episode 4 of Paid Media Coffee, we discuss the present state of OOH and how it’s impacted by today’s digital media buying...Season 1 | Episode 5
Audio Advertising: Radio, Streaming, Voice Tech, and MoreJoin our host, Kelly Mancuso, with Nebo cofounder Brian Easter, Senior Digital Strategist Calvin Su, and Strategist Jay Goodwin as we dive into this channel and explore how voice tech and digital media has changed the medium...Season 1 | Episode 6
Social Media: The Reinventor of Traditional Media BuyingIn this episode of Paid Media Coffee, we take a high-level view of social media as the glue that holds marketing together...Season 1 | Episode 7
Measurement in a Media Converged WorldJoin us as we wrap up Season 1 of Paid Media Coffee, The Digital Future of Traditional Media Buying, with a conversation about measurement...
Season 2 | Episode 1
Paid Media in 2020 and BeyondWe kick off Season 2 of Paid Media Coffee discussing significant paid media trends for the new year...Season 2 | Episode 2
Navigating the Facebook Paid Media EcosystemIn Episode 2 of Season 2 of Paid Media Coffee, we take a deep dive into the Facebook ecosystem...Season 2 | Episode 3
Dynamic and Personalized Creative - Changing the Landscape of Paid MediaIn Episode 3 of Season 2, we tell you why dynamic content is a strategic tactic you need to leverage...Season 2 | Episode 4
Taking a Deep Dive Into Connected TV AdvertisingListen as we walk you through which pitfalls to avoid and the ins and outs of Connected TV advertising....Season 2 | Episode 5
Paid Search: The Past, Present, and FutureJoin us in episode 5 as we walk through the evolution of paid search with host...Season 2 | Episode 6
Paid Search Account Structure Tips and Best PracticesIn episode 6 of Paid Media Coffee, we give you best practices and helpful hints around structuring and optimizing your campaigns...Season 2 | Episode 7
Cross-Channel Paid Search StrategiesDelve into the role of non-traditional search platforms and how to drive success across platforms...Season 2 | Episode 8
Instagram, Snapchat, and TikTok: Story-Based Paid SocialIn Episode 8 of Season 2, we tackle the world of story-based paid social...Season 2 | Episode 9
Preparing for a New Normal in a Changed WorldIn this special episode of Paid Media Coffee, we discuss considerations for managing your campaigns in a COVID-19 world...
Season 3 | Episode 1
The Intersection of Paid Media and UX Podcast with Kelly Mancuso at INBOUNDIn this special episode, recorded for our friends at INBOUND, we dive into the many ways that user experience (UX) intersects with paid media. Our host, Kelly Mancuso, Vice President of Paid Media at Nebo, joins Brian Easter, Anna Swinyer, and Cael Olsen for this spirited and educational discussion...