Paid Media Strategist

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Paid Media Strategist

As a Paid Media Strategist, you'll work with team members to drive high-level media strategy, focusing on pushing innovative approaches and staying on top of the latest industry trends and capabilities. In this role, you'll be the lead manager on select accounts (day-to-day account management and strategy), in addition to overseeing strategy on other paid media accounts (high-level strategic direction, but still client facing). There's a lot of responsibility, but plenty of opportunity for growing your career.

Nebo is a human-centered agency built on a culture of respect, professional growth and care for every employee. With numerous perks, including hybrid in-office/remote work or fully remote work options designed to fit your needs, unlimited PTO, and free attendance to local marketing events, join this fun-loving team that occasionally talks Slack Smack.

Paid Media Strategist Responsibilities

  • Lead and grow the paid media department's ability to develop holistic multi channel media strategies across paid search, display, paid social, and other paid media channels
  • Stay up to date on the latest paid media trends and capabilities, identifying which clients they apply to as well as laying out the steps for implementation not only for their own clients, but for all Paid Media clients
  • Develop client-facing template documents for both educational and strategy purposes
  • Assist in the development of high-level paid media strategy for new business pitches
  • Train, manage and mentor junior-level paid media associates and interns. Includes reviewing deliverables and providing direction for secondary specialist on multi-lead accounts
  • Develop and maintain internal paid media resources to improve efficiency and streamline knowledge transfer and communication, such as partner databases and capabilities docs
  • Create and maintain relationships with media vendors and partners
  • Brainstorm initial strategies for new client on-boarding as well as assisting in Quarterly Business Reviews for marquee clients
  • Develop and implement cross channel paid media strategies for clients
  • Participate heavily in monthly industry update meetings, providing actionable recommendations for implementing new opportunities across clients
  • Conduct extensive audience, keyword, placement, and platform research to help inform Paid Media strategies for Nebo clients
  • Collaborates with the intel, paid media, social, SEO and UXO teams to define direction and strategy
  • Collaborates with designers and copywriters to develop consistent ad, messaging, and/or landing page experiences
  • Complete annual goals
  • Train and continue to gain knowledge in all areas of practice and Nebo's processes

Paid Media Strategist Required Skills

  • 1+ years experience in paid media, having developed strategy and executed campaigns across all digital paid media channels, including search, display, social, video, shopping, and native advertising
  • Google Ads Certified (including Search, Display, Video, Shopping, Measurement)
  • Google Analytics Certified
  • Microsoft Advertising certified
  • Excellent research and analytical skills
  • Strong written and verbal communication skills
  • Experience in Google Analytics, and Google Tag Manager
  • Ability to multitask and meet deadlines under pressure
  • Facebook Blueprint certified
  • Client facing and public speaking experience
  • Excellent research and analytical skills
  • Strong written and verbal communications skills
  • Proven ability to translate high-level client goals into paid media strategy
  • Experience supporting Analysts with identifying tracking needs or issues along with troubleshooting of pixels

Nebo's Commitment to Diversity & Inclusion

As a human-centered agency, we believe in uplifting our community and advancing society through inclusive business practices. We're dedicated to providing equal opportunities and equal access to all individuals regardless of race, color, religion, ethnic or national origin, gender, genetic information, age, disability, sexual orientation, gender identity, gender expression, and veteran’s status.

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