Why You Don't Have Netflix Friends Anymore
Once upon a time, Netflix users had friends. Users could see how their friends rated movies, read their reviews, and see compatibility scores between current and potential friends. But, right before the Labor Day weekend, Netflix finalized a several month transition away from providing these features.
Well, when you find yourself becoming "The Facebook for Movies" (or the Facebook for anything), it's time to reconsider. The Netflix advantage is product innovation -- things like Instant Watch. Everything else is nice, but also distracting.
Moral of the story? Just because something (e.g. social media) is great, doesn't mean it's for everybody. If it's not going to keep people from switching to the competition, it's superfluous.