Experimenting is a part of working in the online space. The media, search, and social landscapes are constantly in flux. Standards come and go, and the daily feed of information is closer to real time than it ever has been. To be any good at interactive marketing you have to experiment. You have to question the assumptions about the way search engine's function, the way information can be taken in, and the value of various marketing tactics.

One of the ways I choose to experiment is by periodically changing how I keep up with information online. There have always been a few staple blogs that I read to keep up with discussions about particular niches, but for the most part I keep my media diet in a changing state to keep up with the media's own rapid rate of fluctuation. Sometimes I'm subscribed to hundreds of blogs; sometimes I'm subscribed to five. Sometimes all I do is scan Twitter and other times all I do is Tumble. Most of the time I mix and match, and I think that's probably true for most people whose work relates to online media.

PSFK made an interesting comment in a post recently that they are trying to become The Economist of ideas -- not only with their blog, but with their Twitter feed. One reader said that they hardly read anything now besides the PSFK Twitter feed which links to more than just what gets posted on PSFK. I'm considering trying this out for awhile. I think it will be an interesting test not only of PSFK's trends coverage, but also of Twitter as an information source. I've never subscribed to a twitter feed via RSS before so I'm looking forward to seeing what it's like.

What do you think? What's your favorite way to keep up with information online? What platforms are your favorite and how do you experiment?

p.s. Google Reader is coming up strong with the like/share options.