The Earth is pretty awesome, and today is the day we celebrate it. Like everything that gets a special day, we kinda take the Earth for granted 99.73 percent of the time and then remember that its special day has arrived and try to do something nice for it (don’t forget Mothers’ Day is May 8th).
All week, we’ve been trying to be nicer to the Earth around the office. We’ve focused on recycling, conserving energy, finding alternative methods of transport, eating less meat. And sure, we’ve recycled some stuff. I think a couple of us might have carpooled, and we have a few vegans among our ranks that skipped the meat for the rest of us. Mostly we all just daydreamed about owning a Tesla Model S.
We live in a world of character limits. 25. 140. 60. 165. The Internet demands you pare things down. Even where the Internet hasn’t put a limit on you, your audience probably has (e.g. if your Instagram captions are routinely broken into paragraphs, I hate you). Especially in digital marketing, we understand that attention spans are fleeting and we have to get our point across neatly.