Meet the Author

SEO has evolved quite a bit over the past decade, but its evolution over the past two years has been especially frenetic and dramatic.  Luckily for us, we were never a digital agency that relied solely on template tactics or cookie-cutter strategies.  Our SEO team has always focused on increasing visibility across the digital ecosystem, enhancing brand recognition, and creating and optimizing content for the audience rather than the search engines.

Even if I don’t agree with a brand’s stance, I’m prone to admire purpose-driven brands.  Organizations that simply stand for pushing more product are typically less successful than those with a clear and distinct purpose.  Many would argue Chick-fil-A is the embodiment of a purpose-driven brand.

We all know digital marketing is an exciting, fast-moving, and extremely results-oriented industry.  Generally, it has less bias and discrimination than many other industries.  However, despite the progressive nature of digital marketing, disparities remain.

One of the most common questions we get asked is, “How did Nebo get its start?”  Even though that’s a good question, maybe a better question is, “Why did we start Nebo?”

Life at any agency can be tough. Clients expect amazing work and it's our job to meet those expectations. This results in heavy responsibilities – and pressure.  Turnover is high in our industry (30% per year according to one study) and burnout is a common problem. However, those who not only survive, but also thrive in agency life can hold their heads high as they are truly among the elite marketers in the world.