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Articles written by
Brian Easter
Co-Founder
May 7, 2013

7 Things To Consider in the Mobile Age

2007 was supposed to be the “Year of Mobile.” Then later that year it was said 2008 was “really” going to be the “Year of Mobile.” Then, 2009, 2010, etc. Each year predicts the same thing about the next, but the truth is we need to stop sitting around waiting for mobile to take off and start realizing that we’ve been in the Age of Mobile this whole time.

Last year, 30 percent of all web traffic occurred on mobile devices, and that number is expected to reach 50 percent by next year. In fact, in some industries that percentage is higher. Take your pick of statistics:

  • There was a 40 percent increase in mobile purchases in 2012.
  • 70% of mobile searches lead to an action within 1 hour.
  • Soon, mobile devices will outnumber people—an 18-fold increase from 2011 to 2016.
  • Americans spend more than two hours per day on mobile (nearly equaling television with just over 2.5 hours).

Every quarter the stats pour in, and it becomes clearer that the marketers, developers and digital agencies that aren’t devoting an equivalent portion of resources to mobile will quickly fall behind. So when crafting a mobile strategy, make sure it’s truly ready for the mobile age by considering how the following apply to your audience.

April 17, 2013

Tools & Tips for a New Search Marketing World

Anyone that knows me knows that my dog, Cami, is the most important thing in the world to me. Cami is incredibly smart and super sweet. She’s also very spoiled and thinks that she’s a person. As you can see in the picture below, she’s quite comfortable on the couch. Hence, it was time to get her a dog bed of her own.  Of course given her sophisticated tastes, I needed to find a dog bed that matched her lifestyle and worldview: stylish yet eco-friendly. Yes, she’s environmentally conscious as well as quite charitable. But, where to begin??

March 25, 2013

Can Facebook Really Take on Google in the Search Battle?

Every epic battle pits two worthy combatants in a winner-takes-all contest. Good versus bad. Protagonist versus antagonist. Many times there’s more hype than substance, but every now and then, we get to witness history.

The coming battle between Facebook’s soon-to-be unveiled Graph Search and Google’s search empire is being touted as one of the tech industry’s epic showdowns. Some people are even calling Graph Search the Google killer.

March 13, 2013

Agency Life: An Indictment of the Hire & Fire Culture

Most people know what it's like to get fired. It's happened to nearly everyone, even if it was just from a part-time job in college. And for those who don't know what it's like directly, you can probably imagine.

Getting fired sucks. It's a direct hit—to your self-esteem, to your self-worth, and to your ego. It's not just the loss of income, but also a loss of dignity. It hurts—even if you deserved it, even if you didn't want the job anymore, and even if your boss was a monster.

On the flip side, if you're a good person, being the one responsible for firing someone sucks as well. I usually can't sleep for weeks before someone gets fired, and the weeks after aren't much better. Firing someone is one of the most impactful things you can do to a person and should never be taken lightly or without due cause.

With that said, you can only imagine how I feel about the hiring and firing mentality that dominates digital agency culture. Not only is it disheartening, but the fact that this is the norm in the industry aggravates and confounds me.

Below are a few reasons why I disagree with this culture and how I think it can be changed for the better.

January 30, 2013

Go Daddy: Sex, Shame, and the Super Bowl

The Super Bowl is known for bringing out the best (and worst) in advertisers around the globe. This weekend, you'll see viral sensations, spots that completely miss the mark, and more than a few ads that aim to push the boundaries of good taste. If you look closely, far past the gray area between funny and offensive, deep into the realm of misogyny and exploitation, you'll more than likely find a commercial from GoDaddy.com.

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