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Articles written by
Anna Morgan
Director of Content
May 14, 2021

Stop Serving Fluff: A Writer’s Guide to Brevity

“I would have written a shorter letter, but I did not have the time.” - Blaise Pascal, mathematician, philosopher

This guy wasn’t even a writer, but he knew what was up. 

Much like others who’ve also been credited with coining similar sentiments: Churchill, Twain, Ben Franklin, and Honest Abe to name a few, Pascal recognized that concise writing — better writing — takes time and effort. IMO, today’s writing could learn a thing or two from these wordsmiths of yore. 

December 11, 2020

The Ghost of A Creative’s Past: A Look Back on How Not to Be This Holiday Season

I used to be a real jerk. I know that now because I’m not anymore, but true story. I totally would have hated working with me back then. I was pessimistic, cynical, and a few other things that creatives stereotypically get a bad rap for. 

July 11, 2019

Interview Questions for Article and Script Writing: Yes, There is a Wrong Way

A quick heads up about being a copywriter: there’s more to it than hiding behind a laptop. You’re signing up for all kinds of writing (and even “not writing”). Journalism, reporting, concepting and advertising, which means *gulp* interviewing people — writing about them, or for them, and sometimes even trying to use their own words. Gasp!

Welcome to the world of interviewing … as an interviewer, that is. Even though you’re not in the hot seat, it can be just as sweaty and awkward. That’s why I try to learn something new every time, so that the next one will be even less awkward. Here are a few tips to help make that happen. I don’t have any advice for the sweating though. 

December 27, 2018

Murals, Mental Health and Making a Difference: The Top 10 Posts of 2018

Welp. It’s finally here. The end of 2018. Another year in the books for this crazy world we live in. And just like years past, we never ran out of stories to tell.

IRL, 2018 has been … entertaining, to say the least. There was the royal wedding. Laurel and Yanny became the new “blue and black / white and gold” dress. Office productivity plummeted one day as the world watched a racoon climb a building. IHop tried a weird new thing with burgers. And we all lost a little faith in the future of humanity when kids started eating Tide Pods.  

Same rings true for the Nebo blog in 2018. This year we covered everything from agency life and industry tips to mental health and (yes, you probably guessed it) our furry, four-legged friends.

So, as we prepare for a new year (and start making predictions on what kids will eat in 2019), take a look back at the posts that topped the charts in our countdown of the most popular stories of 2018:

December 6, 2018

Two Years Ago Today, I Said Goodbye to The Greatest Copywriter that Never Was

Today is the two-year anniversary of my dad’s passing.

The ‘polite me’ feels the need to say, “It gets easier over time,” or “We’re just happy he’s in a better place.” But, no. It sucks. The only sugar-coated saying that has actually resonated with me is, “We’re thankful for the time we had.” Because, if not for him, I wouldn’t be a writer.