Insights from Nebo

It’s Monday morning (womp) and you’re sitting in your weekly department meeting, walking through priorities. Next on the agenda: the project that has been challenging your team for weeks. 

Steve Harrington is unarguably one of the best characters on Stranger Things. And believe it or not, there's a lot we can learn about paid media and email from Steve. 

Hear us out. 

Without giving too much away to those of you who have apparently lacked internet access since July, season three of Stranger Things features a goofy, lovable Steve Harrington who scoops ice cream and decodes Russian communications with his quirky friends at the Starcourt Mall.

Steve wasn’t always like this, though. Step back in time with us to 2016, when the Billboard charts were dominated by an apologetic Justin Bieber, Caribbean Drake and some group called The Chainsmokers.

Just the mention of math might make you want to close this browser in favor of sunnier skies. But what if I told you that math can help with all kinds of things, like how I—a back-end web developer—wrote this blog?

Sometimes, the most exciting projects are — surprisingly — the easiest. At least, that was the case for our most recent endeavor here on the Nebo email team: creating email accessibility standards.

Wait, that can’t be right! you say. Accessibility means more code, more thought about design and copy, more time spent considering what it’d be like to need accessible email. How could all of that be easy? The answer: most of what ended up in our accessibility standards was stuff we were already doing.

That’s because accessibility isn’t some strange new frontier. It’s a continuation of making content that puts people first by ensuring they can access it in the best way possible.

If you’re in the business of business, LinkedIn is the place to be. First off, it’s the only social media that’s acceptable to mindlessly scroll during business hours (how else are you supposed to keep up with industry trends?). But more importantly, it’s a place to find customers. 

For B2B marketers, a whopping 80% of social media leads come from LinkedIn. Check out the infographic below to take your B2B marketing campaigns to the next level.

Via PBS

Life, liberty and the pursuit of happiness. In America, these are basic human rights. They have been since 1777. And yet in 2019, not everyone can access them. 

The Information Age is upon us, and liberty has a whole new meaning. We’re living in the Internet of Things, where we can summon a car with the swipe of finger or get the latest news buzzed to our smartwatches. 

The internet can give us all more freedom than ever — especially people living with physical limitations. For a grandmother with arthritis, a simple voice command can turn on the lights or control the thermostat. For someone with a visual impairment, a website designed with screen-reader capabilities can help them apply for a new job. 

For people with disabilities, technology means independence — but that’s only if we make it accessible.