Brand is everything.

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Branding & Messaging

In an ad-saturated world, your brand is your competitive advantage.

A brand isn’t a logo or a slogan — it's combined thoughts, feelings and perceptions that people have about your organization. It's the way they feel when they use your products, the thoughts and ideas your company provokes in them, and how they describe you to their friends and colleagues.

That’s why our branding and messaging strategies focus on finding authentic truths that resonate with your customers — from the look and feel of your company’s visual identity to the story you tell the world through public relations, site copy, ad campaigns and more.

Services and Specialties

  • Target Audience Recruitment Target Audience Recruitment
  • One-on-One Research Interviews One-on-One Research Interviews
  • Focus Groups Focus Groups
  • Competitive Landscape Mapping Competitive Landscape Mapping
  • Mission, Purpose & Promise Mission, Purpose & Promise
  • Positioning Statement Development Positioning Statement Development
  • Functional / Rational / Emotional Benefits Functional / Rational / Emotional Benefits
  • Narrative 5 Point Pitch Narrative 5 Point Pitch