The Inverted Pyramid & The Assassination of Abraham Lincoln

The inverted pyramid is a simple principle: important things first, not-so-important things later. In fact, it's so simple it sounds not worth mentioning. Does anyone in this fast-paced age really need to be told to get to the point? Unfortunately, yes. Content producers all over the world, from big brands to hobby bloggers, unknowingly violate this principle on a regular basis.

What follows is the report of President Abraham Lincoln's assassination, a report that would not only shake America to its core, but also establish the inverted pyramid as a precedent for journalists and content creators for years to come. Take it. Learn from it. Use it.

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War Department, Washington

April 15, 1:30 A.M. - Maj. Gen. Dis.:

This evening at about 9:30 p.m., at Ford's Theater, the President, while sitting in his private box with Mrs. Lincoln, Miss Harris, and Major Rathbone, was shot by an assassin who suddenly entered the box and approached the President. The assassin then leapt upon the stage, brandished a large dagger or knife, and made his escape in the rear of the theater. The pistol-ball entered through the back of the President's head and penetrated nearly through the head. The wound is mortal. The President has been insensible ever since it was inflicted and is now dying.

About the same hour an assassin, whether the same or not, entered Mr. Seward's apartments, and under the pretense of having a prescription, was shown to the Secretary's sick chamber. The assassin immediately rushed to the bed, and inflected two or three stabs on the throat and two on the face. It is hoped the wounds may not be mortal. My apprehension is that they will prove fatal. The nurse alarmed Mr. Frederick Seward, who was in an adjoining room, and hastened to the door of his father's room, when he met the assassin, who inflicted upon him one or more dangerous wounds. The recovery of Frederick Seward is doubtful.

It is not probably that the President will live throughout the night. General Grant and wife were advertised to be at the theater this evening, but he started for Burlington at six o'clock this evening. At a cabinet meeting at which General Grant was present, the subject of the state of the country, and the prospect of a speedy peace was discussed. The President was very cheerful and hopeful, and spoke very kindly of General Lee and others of the Confederacy, and of the establishment of government in Virginia. All the members of the cabinet, except Mr. Seward, are now in attendance upon the President.

I have seen Mr. Seward, but he and Frederick are both unconscious.

-Edwin M. Stanton, Secretary of War

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Thanks to the folks who wrote Universal Principles of Design for pointing out this fascinating letter and highlighting this timeless principle of content creation.

Written by Chris Allison on June 15, 2010

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Written by
Chris Allison