How a Fire Truck Manufacturer Stands Out from the Crowd

Small companies have to differentiate. One way to do so is by creating marketing tools that get noticed. That's why a boutique fire truck manufacturer in Atlanta decided that they could no longer afford to play it safe. They had to innovate.

The first step was building a website that lived up to their brand's potential ( It wasn't easy. They needed to get professional quality photography of all their trucks, they had to rework their messaging from the ground up, and rethink the way they thought about their customers. It was an expensive step for a small company, but it was necessary.

The second step was to develop something that would help them get noticed at trade shows. How do you get noticed at a fire truck convention? You do something innovative. In this case, you build a custom touch screen application that let's fire chiefs interact with your products in a way that they've never experienced before. It might not be the same as going for a test drive, but we feel like it's the next best thing.

Check out the demo below:

Written by Adam Harrell on January 19, 2010


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Oh no! I cannot make it and I am so sad! I actually want to go nevertheless the girls are throwing me a likely away party that night at Angie's. And i need so much clothes for my new job. So bummed. Anyway, have a blast and that i would go together with the dress its fab! XOXO

Gel Nails says:

Hi! I could have sworn I've been to this blog before but after browsing through some of the post I realized it's new to me. Anyhow, I'm definitely happy I found it and I'll be book-marking and checking back frequently!

Have you ever thought about writing an ebook or guest authoring on other websites? I have a blog based on the same topics you discuss and would love to have you share some stories/information. I know my readers would appreciate your work. If you are even remotely interested, feel free to shoot me an e-mail.



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Adam Harrell