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Stepping on a crunchy leaf on the ground may indicate to some that fall is approaching. For Gilmore Girls fans, hitting play on the pilot episode is the official start of fall. For 26 years, the town of Stars Hollow has dominated screens. The cozy New England town with its warm aesthetic, charm, and “coffee, coffee, coffee” has swept the pop-culture scene — and the marketing scene. 

There’s a reason why Hulu and Gilmore Girls posted this on Instagram - because September 1 truly only means one thing.