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Articles written by
Samantha McCarthy
Email Marketing Strategist
April 16, 2021

Behavior Based Emails: Giving Your Subscribers What They Want, When They Want It

The main goal of every email program — and even every individual email — is to provide value to your subscribers: to give them something useful in their inbox that they can truly enjoy seeing. This is especially our focus at Nebo, where our core value is being human-centered above all else. The creed of email marketing is to send the right message to the right person at the right time, and what better way to do that than an automated email?