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Since Google+ launched to huge demand in the summer of 2011, it has been ridiculed as a “ghost town” - as Google’s sad wannabe social network. It’s that social site that you accidentally check once a month - only to confirm that, yes, there’s nothing still going on.

But in January, eMarketer confirmed that Google+ has surpassed Twitter to become the 2nd largest social network worldwide, behind Facebook, serving 26% of internet users - with 343 million active users according to GlobalWebIndex.

Even so, Google is smart enough to know that this race will be a marathon and not a sprint. After taking a second look at Google+, we think it’s poised to become not necessarily the largest, but the most successful social network in the long run.