At its most recent Sunset Keynote Event, BMA Atlanta featured Eduardo Conrado, SVP and CMO at Motorola Solutions. Conrado discussed how business-to-business marketing must evolve in the coming years to meet changing customer needs. His talk focused on how companies—having clearly defined their purpose—can implement a customer-centric marketing approach. Nebo had the opportunity to partner with BMA Atlanta and conduct a short Q&A with Conrado before the event.
SOPA (the Stop Online Piracy Act) is an anti-piracy bill that was introduced by Congress on October 26, 2011. Since then, the act has garnered stiff opposition from some of the Internet's biggest companies - from Google to Wikipedia. While trying to tackle the issue of copyright infringement, many companies and people fear that the act is overreaching. Based on the current language of the act, any website could commit a simple act of copyright violation (even an innocent one) and have their website shut down, advertising pulled, and financial transactions frozen - without due process.
While Steve Jobs’s death brought out the expected outpouring of grief, reflection, and inspirational quotes, adding to the pile of effusion is not a goal of mine. Yet, as I randomly watched various YouTube clips of his speaking engagements during my holiday break, the following video struck me as unusually insightful.
In 2011, Nebo experienced continued growth as a company, not only on the outside but also on the inside. We hired many new people, and we’re lucky to work with some of the best people in interactive marketing. Together, we all strive to push ourselves to greater heights. Our self-discipline, which begins with how we approach our work, minute by minute, hour by hour, eventually leads to the outward success we see in the awards we win, the growth we achieve, and the stunning results we help our clients gain from their efforts.
We expect 2012 to be no less amazing. Here are some of the resolutions our team is making to help guide us to greater success in the New Year. Some are business-related. Some are personal. All play a part in helping us continue to grow as a company. Whatever the New Year brings, whether it's another Google update, a new social network, or a new trend in marketing, we're prepared to face it with our best foot forward.
Growth can be tricky. There are no hard and fast rules that explain how a business should grow. However, the collective wisdom of several Inc. 5000 companies (including Nebo Agency, represented by CEO Brian Easter) help suggest some areas to focus on that may be useful to entrepreneurs hoping to withstand recessions and grow despite economic fluctuations.