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Articles written by
Casey Baker
Paid Media Associate
November 12, 2019

We Wanted More Paid Media Podcasts, So We Made Our Own

Anyone in paid media knows that in this ever-changing industry, today’s best practice could become obsolete tomorrow.

In the world of paid, change happens at a pace that is near impossible to keep up with. What if a client asks a question I don’t know the answer to? What if Google or Facebook makes a huge announcement, and I don’t hear about it for several days? How am I supposed to optimize campaigns if I don’t know what tools are available?

It all boils down to one question: how can we do our best to stay on top of an industry that's changing faster than we can think?

Nebo’s culture is fueled by our team’s constant hunger to learn and grow through one another and never be satisfied with where we are. As someone who loves to learn, I’m constantly looking for new ways to challenge myself. One of the ways I’ve been cultivating this learning is through podcasts.

February 7, 2019

Surviving the Third-Party Data Apocalypse

Third-party data is a marketer’s best frenemy. On the one hand, knowing more about customers helps us connect great products to the people who need them. On the other, it can be, well… a little creepy. Thankfully, Facebook is taking steps to solve that with its new adjustments to targeting options.  

For Facebook users, it’s good news. For marketers, it’s complicated. Of course we don’t want to invade customers’ privacy. (And don’t forget, we’re humans too — we have our own personal privacy we want to protect.) That said, the new privacy policy does make advertising on Facebook a little more challenging.

But the end of detailed targeting on Facebook doesn’t mean the end of great marketing. The best campaigns don’t need to invade anyone’s privacy to be effective. Check out our rundown of Facebook’s targeting changes and our tips on how to navigate them.