Third-party data is a marketer’s best frenemy. On the one hand, knowing more about customers helps us connect great products to the people who need them. On the other, it can be, well… a little creepy. Thankfully, Facebook is taking steps to solve that with its new adjustments to targeting options.
But the end of detailed targeting on Facebook doesn’t mean the end of great marketing. The best campaigns don’t need to invade anyone’s privacy to be effective. Check out our rundown of Facebook’s targeting changes and our tips on how to navigate them.