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Articles written by
Casey Baker
Paid Media
February 7, 2019

Surviving the Third-Party Data Apocalypse

Third-party data is a marketer’s best frenemy. On the one hand, knowing more about customers helps us connect great products to the people who need them. On the other, it can be, well… a little creepy. Thankfully, Facebook is taking steps to solve that with its new adjustments to targeting options.  

For Facebook users, it’s good news. For marketers, it’s complicated. Of course we don’t want to invade customers’ privacy. (And don’t forget, we’re humans too — we have our own personal privacy we want to protect.) That said, the new privacy policy does make advertising on Facebook a little more challenging.

But the end of detailed targeting on Facebook doesn’t mean the end of great marketing. The best campaigns don’t need to invade anyone’s privacy to be effective. Check out our rundown of Facebook’s targeting changes and our tips on how to navigate them.