Semantic search supplements and advances traditional search queries by utilizing several data points including XML & RDF data, demographic data, geographic information, and more to improve the accuracy of search results by adding layers of keyword context to the search algorithms. Thereby enabling search algorithms to go beyond the current search metrics of keyword-rich content and data, and instead begin to eloquently dissect the meaning of each word in the search query in correlation to the all of the words within the query as well as considering other available data points. This method weighs the relationship of each keyword in the query to each other, delivering a more sophisticated, relevant search result.
If we can truly establish and adopt better semantic standards for the Web, then search will become more accurate and context oriented. However, there is some doubt about whether the W3C framework for semantics will ever be implemented since there is not a clear benefit driving its adoption to the industry drivers.
We will be publishing future articles and blog postings on this in the over the next few months so stay tuned...
NeboWeb embraces the future and past of interactive marketing with its planned integration of its proprietary project management tool, TimeTravLR, with Google's gDay. In addition to the gDay integration, NeboWeb also plans to integrate TimeTravLR with Google's Custom Time.
Check out the press release to learn all about it (http://www.neboweb.com/press-room.php?id=104).
You'll have to excuse the blatant, self-congratulatory post, but we're rather pleased with ourselves. A project we created for American Fiber Systems has been selected as a 2008 AMY Awards Finalist. That, my friends, is a big deal.
For those of you who may not know, the AMY Awards is the annual awards program presented by the Atlanta chapter of the American Marketing Association, an international organization consisting of 45,000 professional marketers in more than 100 countries. The Atlanta chapter is the fourth largest with almost 1,000 members who meet regularly for luncheons, mixers, meetings and the annual AMY Awards.
Now, it may sound clichÃ©, but simply being named a finalist truly is an honor. There were more than 130 entries submitted by more than 40 marketing and public relations agencies on behalf of 72 organizations. The finalists were selected by measuring delivery of results, the impact on business objectives and the successful execution of marketing best practices.
In short, that means we're doing our job and doing it well. The nod places us with the best Georgia has to offer the marketing world. Of course, we'd love to win, but we're quite proud of our team for consistently creating the kind of work that got us to the finals. It's like the Oscars. We're donning our black ties, gowns and heading off to the Fabulous Fox Theatre to sit with the best Atlanta has to offer. With any luck, we'll be back in a few weeks with even better news!
We find it funny that our particular industry, Search Marketing, is still viewed with a touch of mysticism by some. It's not that intriguing, really. Many of the SEM professionals actually originated in the more traditional roles of marketing and advertising. Many came from the worlds of graphic design and programming. In short, SEM is more like an old profession in a new market.
Now, we're not "old", but we're certainly not young. We may not remember the invention of the TV, but we do remember the embracing of Cable TV. We remember losing the rabbit ears for a brown box with red numbers. We also remember many people dismissing Cable as a fad. Unlike the BetaMax, Cable TV has not only survived, but thrived throughout the years. Television has gone from 3 channels to 800. The role of Cable TV has even changed other industries by challenging phone companies on their own turf. Yes, we have seen change.
We have also seen the Internet change. We have literally seen the internet crawl to its current state. Call us speed freaks, but what did we do before broadband? We've also seen companies come and go, live and die on the Internet. It was only natural that marketing evolve and establish its roots on the Internet. As more and more people came online to exchange information and ideas, it was only a matter of time before companies began to follow. And where there are companies, there's money to be made. And you've got to spend money to make money. Industries all over the world evolved.
Marketing evolved, too. Now, SEM is a worldwide practice. Still, some look at SEM as some kind of black magic. Some still see a shroud of secrecy wrapped around our industry. Well, we're here to tell you there's no secret. There are people looking to give you money for whatever it is you have to offer. Like those before us, we simply help your customers find you.
It's a totally different medium, so we employ totally different methods. That much is obvious. If the old methods worked, we wouldn't be here. The world has been changing for years and it will keep right on changing. The smart ones, like always, will evolve right along with it. After all, it's only change.